Market research company Ipsos has announced the launch of Ipsos RISE (Reputation Intelligence for Strategic Evaluation), an AI-powered insights platform for brand, risk and reputation management.
Powered by AI and worked on by Ipsos’ Corporate Reputation and Public Affairs experts, Ipsos RISE is designed to guide organisations with confidence as they navigate today’s complex and fast moving corporate risk landscape, informed an official statement.
Lorenzo Larini, CEO of Ipsos North America, said, “With brands and businesses expected to solve societal wrongs, positively impact their communities, and lead on ESG issues – all while delivering value to shareholders and stakeholders – reputation management has never been more critical or more challenging. Combining the speed and efficiency of digital data solutions with the analytical rigour of survey-based research, Ipsos RISE delivers a unique and focused solution for the evolving needs of brand and communications leaders, risk managers, and public affairs teams.”
From a single, easy-to-navigate interface, Ipsos RISE synthesises traditionally disparate sets of data – including news, social media, survey and regulatory data, and more – into a single source of truth, equally useful for high-level insights and granular analysis, the statement added.
“With more data, strategic use of AI, and the backing of Ipsos’ best-in-class expertise, Ipsos RISE delivers streamlined insights business leaders need to act swiftly and with confidence,” said Jason McGrath, head of Ipsos’ US Corporate Reputation team.
Feedback: [email protected]
