Media Research Users Council India (MRUC India) announced the release of the last and final quarter – Q4 of IRS 2019. IRS 2019Q4 is a rolling average of four quarters of IRS 2019 data i.e. Q1+Q2+Q3 and Q42019, the fieldwork (Q4) of which covers from December 2019 through March 2020.
The sample size of IRS 2019 is 3.27L households across India out of which urban sample size is 2.14L Households and rural is 1.13L Households. IRS 2019Q4 is the full-year report covering four quarters of a continuous and uninterrupted IRS 2019 fieldwork.
Read in % (TR) percentage of Any Dailies TR, AIR: South: At an all India level has decreased from 37.3% in Q1 to 36.7% in Q2 to 35.7% in Q3 and 34.5% in IRS Q4 2019. Andhra Pradesh and Telangana witnessed a decline of 25.1% and 25.6 in Q4, highlighted that at an All India AIR of all the South States also witnessed a decline in IRS Q42019.
Top Dailies – South
In Kerala, Deshabhimani with 6741 (TR) and Kerala Kaumudi with 1660 (TR) are the only two dailies that have witnessed marginal growth in IRS 2019Q4. Other dailies like Malayala Manorama, Mathrubhumi, Deshabhimani (Daily), Madhyamam (Daily) have witnessed a drop in AIR in IRS 2019Q4, while Kerala Kaumudi is the only one that has witnessed a rise of 423 (in ‘000) in 2019Q4.
In Karnataka, there has been a good rise as Vijay Karnataka, Vijayavani, Prajavani, Udayavaniare the dailies that have witnessed a growth in TR across IRS 2019Q4.
For Tamil Nadu, Daily Thanthi and Dinamalar saw a good rise in terms of TR in IRS 2019Q4followed by a downfall with dailies like Dinakaran, Maalai Malar and The Hindu Tamil. Similar downfall is seen in terms of AIR in IRS 2019Q4.
Andhra Pradesh and Telangana witnesses a massive downfall both in terms of TR and AIR in IRS2019Q4.