Mumbai: Luxury Ayurvedic beauty brand indē wild, founded by global beauty pioneer and entrepreneur Diipa Büller-Khosla, has announced a groundbreaking partnership with film personality and youth icon Ishaan Khatter.
This collaboration is a transformative moment for the beauty industry, breaking gender norms and redefining inclusivity in self-care. Ishaan Khatter, indē wild’s first-ever male brand ambassador, embodies the brand’s essence with his youthful energy, international appeal, and artistic sensibility.
Diipa Büller-Khosla, reflecting on this milestone, shares, “As we celebrate our launch in Sephora UK and prepare for our US debut, we’re not just expanding our retail presence—we’re amplifying our mission of inclusive beauty rooted in South Asian heritage. This campaign is a testament to our commitment to challenging outdated beauty norms. Ishaan perfectly embodies the modern, all-encompassing spirit of our brand. We are thrilled to partner with him to embark on this exciting journey, further solidifying our position at the forefront of the global beauty revolution. Through this partnership, we’re showing the world that Ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”
The campaign, set to launch globally this month, reimagines traditional self-care rituals with a modern, minimalist aesthetic. Centering on Ishaan Khatter, the campaign challenges conventional male grooming narratives, presenting Khatter as the embodiment of the female gaze.
The visuals emphasize texture and intentionality—bare skin, the iconic Champi Hair Oil bottle, and moments of reflection and playful spontaneity. The overarching message celebrates holistic, inclusive self-care seamlessly blending sensuality, strength, and tradition.
Sharing his personal connection to the campaign, Ishaan Khatter states: “It’s a deeply rooted tradition, and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”
indē wild’s journey has been remarkable. Founded in 2022, the brand has grown from a self-funded Indian beauty startup to a multi-million-dollar empire. It recently launched in Sephora UK and is now preparing for its US debut, cementing its position as a global beauty leader.
Diipa Büller-Khosla’s vision is deeply influenced by her heritage, combining Ayurvedic wisdom with modern biochemistry to create indē wild’s innovative Ayurvedistry™ products. The term “Ayurvedistry™” reflects the brand’s ethos—a fusion of ancient Indian traditions and clean science that resonates globally.
The campaign highlights the indē wild Champi Hair Oil and Dewy Lip Treatment, both celebrated in the clean beauty category. These products are designed to honor Ayurvedic principles while catering to modern, inclusive beauty needs.
indē wild’s success symbolizes the growing global interest in holistic Indian beauty practices, proving that ancient traditions can lead a modern beauty revolution. With Ishaan Khatter as its ambassador, indē wild continues to champion universal, genderless self-care on a global stage.
