A recent study done on the businesses of India has found that businesses owned by women entrepreneurs are likely to witness a growth of 90% over the next 5 years. In addition to that, around 80% of women from semi-urban and rural India feel a significant improvement in their socioeconomic and cultural status after starting an enterprise. However, the skill gap still continues to be a big hurdle.
In the wake of the pandemic, the world is largely moving to digital. Hence, communicating with the right consumer, with the right approach and creating the right perception about a product, has become more important than ever before. Keeping this at the core, Isobar India group, a part of dentsu Creative India, that houses the agencies – Isobar, WATConsult and Perfect Relations, has launched a unique first-of-its-kind initiative titled ‘The Queenpreneur’. The three agencies under the Isobar India group have come together and designed this program to not only promote small businesses but also unlock their potential by choosing one-woman entrepreneur every 6 months. They will further help the woman entrepreneur build her business ground up through mentoring and support.
EarthPoorna, a healthy food product company, is the first recipient of the Queenpreneur initiative. Founded by Pune-based Sucheta Bhandare, EarthPoorna was established to provide healthy, wholesome and natural food products at affordable rates. The company procures millets directly from farmers, ensuring and supporting the livelihood of farmers, women and their families. EarthPoorna has a team of dedicated and well-trained women who make delicious, healthy and nutritious ragi ladoos. This venture has bought about a change in the life of the women and improved their livelihood status. EarthPoorna is currently supported and marketed by Mitti Ke Rang, a Social Venture that works towards generating livelihood for women through their E-commerce portal.
Heeru Dingra, CEO, Isobar India group said, “They say, a rising tide lifts all boats. We believe when women come together to support one another, it creates a powerful space for collaboration, innovation and the collective advancement of society. Out of all the campaigns and initiatives we have rolled out in the past, The Queenpreneur holds a special place in my heart. I hope our expertise and guidance take these budding women entrepreneurs to the next level.”
Sucheta Bhandare, Founder, EarthPoorna added, “I grew up in a farmer’s family. My siblings and I used to help our parents with some farm activities. I have seen all the processes very closely and one thing I noticed is the farm-to-market gap, which causes many problems. There are many reasons for this problem, however, the farmers are the ones who suffer the most. We are working towards the sustainable development of farmers and providing wholesome, healthy food for our customers. All recipes are designed by a nutrition expert. We make laddoos in small batches as per order, so every customer gets freshly made tasty laddoos. This initiative will help us in unlocking the all-round potential of marketing.”
Speaking about EarthPoorna, Amit Jain, Co-Founder, Mitti Ke Rang commented, “EarthPoorna is a golden combination of health and taste. It is not only light on the stomach but also on your pockets. It has transformed the lives of all stakeholders such as customers, farmers, and women entrepreneurs. The Queenpreneur is an initiative that I’ve never heard of before and it is amazing that women will help women in fulfilling this.”
