Mumbai: As Ganesh Chaturthi approaches, ITC’s Aashirvaad Soul Creations has launched its festive campaign #BappaKiTayyari, designed to make celebrations more soulful, organised, and convenient. The initiative promises, “No last-minute rush this Ganesh Chaturthi – sweets, aartis, and blessings, all in one place, ready for Bappa’s welcome” by blending tradition with technology.
The brand seeks to address common festive challenges families face — from hunting scattered aarti verses across YouTube and WhatsApp groups to dealing with incomplete or mismatched regional versions. With #BappaKiTayyari, ITC Aashirvaad Soul Creations ensures devotees can focus on rituals and togetherness, offering both authentic festive treats and easy access to devotional resources.
As part of the campaign, every Aashirvaad Soul Creations delivery bag during the 11 days of Ganesh Chaturthi will include a card with a QR code. By scanning it, consumers can instantly receive a ready-to-use PDF Aarti Booklet in Hindi and English via WhatsApp — free of cost.
To complement the devotional experience, the brand has also curated a special festive menu:
- Coconut & Jaggery Modak – the quintessential Ganesh Chaturthi delicacy.
- Coconut Modak – crafted from pure coconut for a rich, festive tribute.
- Puran Poli with Katachi Aamti – traditional jaggery-filled flatbreads paired with spiced aamti.
- Motichoor Laddu – golden pearls of besan bound with ghee.
- Kaju Katli – smooth, cashew-rich indulgence for celebratory moments.
The campaign goes live on 23rd August 2025, positioning ITC Aashirvaad Soul Creations as a thoughtful festive companion, offering both spiritual enrichment and traditional indulgence for households across India.
