Mumbai: The pace of lifestyle changes in the recent past has been unprecedented. ITC Savlon has been at the forefront helping consumers to quickly adapt to these changes with innovations across categories. ITC continues to leverage sharp consumer insights to address emerging needs. Savlon Clothes Disinfectant & Refreshing Spray augments the disinfectant portfolio with yet another unique introduction.
Disinfection has gained significant importance in everyday life. There is a conscious effort to disinfect everything be it delivery packages, doorknobs or any frequently touched surfaces instantly. For disinfecting clothes, washing is the primary process. However, it often becomes difficult follow this routine of washing every time for all clothes. This is especially true for clothing like Jeans, Trousers, Sarees, and as we get into the winter season for pullovers, jackets, school blazers, and woollens. With Savlon Clothes Disinfectant and Refreshing Spray, disinfect clothes after every use, without putting them in for a wash. The innovative product introduces a convenient way of disinfecting & refreshing clothes anytime in between washes while being gentle and safe.
Savlon Clothes Disinfectant and Refreshing Spray kills virus and 99.99% germs*including molds, fungi and odour causing bacteria. It is a refreshing,bleach-free product, with a fresh fragrance. Savlon Clothes Disinfectant and Refreshing Spray can also be used to disinfect other cloth articles like school bags, curtains and upholstery, etc.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Continuing with our focus on driving purposeful innovation, ITC Savlon has augmented the disinfectant portfolio with the introduction of the Savlon Clothes Disinfectant and Refreshing Spray. Consumers may be reluctant to wash trousers, jeans, uniforms and winterwear after every use. Clothes Disinfectant & Refreshing Spray introduces a new way of disinfecting clothes with convenience and care at its core. It saves time, money and effort.”
Savlon Clothes Disinfectant & Refreshing Spray is available in all leading retailers including online at INR 175 for 230ml.
*Basis lab study on sample microbes