• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, May 20, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

ITC Savlon launches Savlon Powder Handwash

by Editorial
March 25, 2022
in Featured, Marketing
2 min read
ITC Savlon launches Savlon Powder Handwash
Share Share ShareShare

Mumbai: The awareness of hand hygiene and its critical role in public health is now a well-established discourse globally. But as the fear of the pandemic gradually wanes, affordability may cause consumers to revert to washing hands with just water.

In its efforts to address the problem of access, and to make hand hygiene affordable at the last mile, Savlon announces the launch of the new Savlon Powder Handwash.

Priced at just INR 10/-, one Savlon Powder Handwash sachet makes 200ml liquid handwash that provides more than 120 washes. Thisreduces the cost per use to just 8 paisa, redefining value for the value-conscious consumer.  Backed by Savlon’s trusted 99.9% germ protection, Savlon Powder Handwash  addresses the issues of hygiene through improved accessibility, and affordability. The Powder handwash sachet design uses ~91% less plastic compared to a 200ml handwash pump. This unique pack encourages consumers to make sustainable lifestyle choices without having to compromise on value.

Sameer Satpathy
Sameer Satpathy

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited said, “ITC Savlon has been relentless in its approach, designing innovative solutions to encourage a hygiene-first lifestyle across consumer segments.  The launch of Savlon Powder Handwash in the sachet format at an affordable price marks a major milestone in the brand’s history of delivering value to its consumers. It not only enhances affordable hygiene access to the last mile but also encourages a conscious lifestyle choice by reducing the usage of plastic”

Savlon Powder Handwash Sachet will be available across retail outlets in India and is supported by a functional film that builds awareness for the format and its value offering. ‘Kitaanuon par vaar,  Dusrupaiyemeineksau bees baar!’ highlights the quality and the value offered at an incredible price point.

ITC Savlon has been at the forefront of this unprecedented outbreak and has been persistent in its efforts to serve the national priority. A key step has been to accelerate innovations that can offer significant anti-viral & anti-bacterial protection that is convenient, affordable and accessible to everyone.

Tags: ITC SavlonPowder handwashSameer SatpathySavlon Powder Handwash

Related Posts

CleverTap acquires multi-channel customer engagement platform, Leanplum
Digital Tech

CleverTap acquires multi-channel customer engagement platform, Leanplum

by Editorial
May 19, 2022
0

CleverTap, the retention cloud leader, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a...

Read more
PivotRoots acquires DeepFlux for an Undisclosed Amount to strengthen its Marketing Tech capability
Digital Tech

PivotRoots acquires DeepFlux for an Undisclosed Amount to strengthen its Marketing Tech capability

by Editorial
May 19, 2022
0

PivotRoots, a Mumbai-headquartered digital marketing agency, has acquired DeepFlux, a MarTech consultancy, for an undisclosed amount. The company will integrate...

Read more
Swiggy acquires Times Internet’s Dineout

Swiggy’s Dineout Deal: A win-win for both the brands and the customers

May 18, 2022
Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

Businesses looking to take advantage of the growth in e-commerce will need to start looking at it from a strategic lens: Kartik Iyer, Publicis Commerce

May 17, 2022
Why are traditional SVOD platforms now going AVOD?

Why are traditional SVOD platforms now going AVOD?

May 17, 2022
TAM Sports New Logo

146 brands advertised on both Regional and Hindi+English Sports channels during first 57 matches of IPL 15: TAM Report

May 17, 2022
How influencers across all categories are slowly becoming brands?

How influencers across all categories are slowly becoming brands?

May 16, 2022
We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

May 16, 2022

Subscribe to Newsletters

Trending

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’
Exclusive

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

by Neethu Mohan
May 19, 2022
0

By definition, metaverse is a virtual-reality space in which users can interact with a computer-generated environment and other users. According...

Timex Group India appoints Deepak Chhabra as Managing Director

Timex Group India appoints Deepak Chhabra as Managing Director

May 19, 2022
Virtual production could be a gamechanger for the animation industry. Here’s how!

Virtual production could be a gamechanger for the animation industry. Here’s how!

May 19, 2022
Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

May 17, 2022
Disney+ Hotstar to Premiere the Mohanlal-Jeethu Joseph team’s 12th Man on 20th May

Disney+ Hotstar to Premiere the Mohanlal-Jeethu Joseph team’s 12th Man on 20th May

May 4, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.