New Delhi: Taking its success story forward, itel mobile celebrated the resounding milestone of reaching 6 Crore + happy customers in India with a month-long digital carnival #itelKaMagical6. The campaign included multiple forms of consumer outreach through the digital/social platform, engaging with influencers from across sectors of art, music, entertainment, interactive games, and interesting contests on its social channels to spread festive happiness and depict the brand’s gratitude on accomplishing the feat.
The brand has been carving its digital footprint in the country given that more and more consumers are getting online. This campaign acted as a bridge between the customers and the brand, where consumers showed the magic that they have experienced using itel’s technology.
Celebrating the landmark, Mr. Arijeet Talapatra, CEO, TRANSSION India, said, “We are delighted that 6 crore Indians have trusted our products and technology which embody value for money in everyday life. To celebrate this milestone, we hosted this month-long digital carnival. We expressed our gratitude this festive season, using innovative social media activities to communicate, engage, and to spread positivity, considering the time we are all going through. We are excited about strengthening our roots in every Indian household with our value plus, new-age technology products at an affordable price range so that every Indian can experience itel’s magic.”
Speaking about the campaign, Sachin Kumar, Founder, Bottle Openers Digital Solutions said, “itel’s fans have engaged with the brand in multiple ways on all social channels. This digital carnival has further strengthened the consumers love for the brand as we have seen a humongous response to the outreach with thousands of fans connecting with us.”
The digital campaign, introduced on the eve of the festive season, received 5000+ responses from consumers, generating 206M reach and 2.5M engagement. Experience #itelIndiaKaMagic on their Instagram and Facebook platforms and explore more about their diverse range of budget-friendly products.