IWMBuzz Media and Hunter Games announced a strategic partnership to introduce casual gaming experience to the rising user base of IWMBuzz.com.
The partnership aims to capitalise on the rising gamification trend to increase engagement and revenue.
Said Franklin Tuscano, Co founder and CTO, IWMBuzz, “IWMBuzz has seen organic growth of loyal audience base over the years. The time was right for us to offer something more than articles and videos. Hunter Games is a perfect partner via which we are bringing casual gaming experience to our millions of readers. We expect engagement on the platform to increase drastically via gamification.”
Added Dushyant Saraswat Founder, CEO Hunter Games (MHG Technologies Private Limited), “We are very excited about our partnership with IWMBuzz. They have an incredible customer base and through our games and contests, we intend to drive strong habit-forming loops for customer engagement and build powerful revenue streams.”
Hunter Games is one of India’s largest gamification and retention platforms engaged in developing bespoke hyper-casual gamified moments into its client’s apps and websites.
IWMBuzz Media is one of the fastest growing media and entertainment companies in India in the space of internet publishing (content creation and distribution), branded content, live events, and influencer marketing.