Delhi: The Times of India has appointed J Walter Thompson India as its creative agency. The business was awarded after a highly contested multi-agency pitch. The account will be handled out of the agency’s Delhi office.
The agency will handle all mainline advertising and services including the digital mandate for the largest selling English language publication in the country by being its strategic and creative partner.
Commenting on the appointment, Sanjeev Bhargava, Director, Brand TOI said; “The strategic thinking that J Walter Thompson has contributed to business building coupled with a multi city high powered creative and servicing capability is what has made them the best choice for us. I am hoping for great work to come from this partnership.”
Commenting on the win, Joy Chauhan, Sr. Vice President & Managing Partner, J Walter Thompson Delhi said; “The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand’s contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand.”
J Walter Thompson thrives on an integrated approach synergised with powerful communication tools to create brand solutions that are culturally and commercially relevant whilst addressing the real human needs. With the prestigious win of The Times of India at JWT Delhi, the team is excited and inspired to create great work and make a difference.