Mumbai: Streax, a hair colour and care brand from Hygienic Research Institute (HRI), has roped in India’s premier fast bowler Jasprit Bumrah as the face of its new campaign, “Main Fast, Streax Super-Fast”, celebrating speed, style, and confidence.
Known for his precision, high-performance, and consistency on the cricket field, Bumrah embodies the brand’s promise of quick, effective, and high-quality hair colour results. The campaign showcases his dynamic persona and reinforces Streax Shampoo Hair Colour’s philosophy of delivering gorgeous hair colour in just five minutes with a shampoo-like application.
Priyancka Puri, Sr VP Marketing, HRI, said, “We’re delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for beauty, confidence, and a touch of everyday glamour — and our Streax Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers want to look their best instantly, and our super-fast formula delivers gorgeous colour in just minutes, without compromising on shine or quality. Bumrah’s precision, performance, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and undeniably glamorous. ‘Main Fast. Streax Super-Fast.’ captures exactly what we’re bringing to the category — gorgeous colour, delivered at the speed India wants.”
Bumrah added, “Consistency defines everything I do — whether it’s my game or the way I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for exactly what I value: speed, confidence, and results you can trust. Main fast, Streax super-fast is definitely a vibe and sentiment that I connect with.”
Priced from ₹15, Streax Shampoo Hair Colour aims to democratise hair colouring across West, North, and East India, making it quick, convenient, and accessible. The campaign will be rolled out across TV, digital, and social media, positioning Streax as the go-to brand for fast, effortless, and stylish grooming.
