New Delhi: The Board of Directors of Ipsos has appointed Jean-Laurent Poitou as the new Chief Executive Officer, effective September 15, 2025, succeeding Ben Page, whose term as CEO concludes after nearly four decades with the company.
The Board highlighted that while demand for market and opinion research remains strong, it is evolving rapidly. Clients increasingly seek reliable, precise, and secure insights within shorter timeframes, leveraging both human and digital data sources. With its global scale, expertise, and trusted client relationships, Ipsos is positioned to meet these needs and pursue a renewed growth trajectory.
The Board acknowledged Ben Page’s contributions since his appointment in 2021, noting his efforts in steering Ipsos through transformation. Page said, “Having spent 38 years at Ipsos, joining MORI (now Ipsos UK) as a trainee, and later spending many years as CEO of the UK and Ireland business, and since 2021, Global CEO of Ipsos, now is a good time to hand over the reins at the age of 60. I am so proud of what we have achieved at Ipsos over the last few decades. In very few other businesses would you travel the world, work with Presidents and Prime Ministers, and with some of the world’s largest companies and make lifelong friendships with so many clients and colleagues.”
Poitou, an engineer and graduate of the École Polytechnique, brings over 30 years of international leadership experience, including senior roles at Accenture and Alvarez & Marsal, where he led digital and AI-driven transformation initiatives across Europe, the Middle East, Africa, and Asia.
The Board expressed confidence in Poitou’s leadership, “His scientific and technical expertise, international management experience, and knowledge of markets and businesses are key assets that will help Ipsos achieve its ambitions.”
Accepting his new role, Poitou said, “I am delighted and determined to lead Ipsos into the next chapter of its growth as the company approaches fifty years of exceptional market leadership, global expansion and service diversification through acquisitions and innovation. I will draw on my experience in growth and innovation in Europe, Asia-Pacific and worldwide within major professional services firms to accelerate Ipsos’ development. I know that Ipsos’ reputation with its clients, the quality and commitment of its teams, and the existing initiatives leveraging artificial intelligence and technology for competitive advantage are strong foundations on which we can build to transform the company. We will build for our clients an increasingly differentiated market and opinion research company, powered by science, technology, artificial intelligence, while remaining true to the values that have made Ipsos’ success.”
With this transition, Ipsos looks to strengthen its capabilities in AI-powered insights, rapid data production, and global expansion, driving the company toward a new era of sustainable growth.
