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Home Brand Stories

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

The campaign has been conceptualised and created by Leo Burnett India

by Editorial
September 5, 2020
in Brand Stories, Featured
2 min read
Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs
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Mumbai: This year’s Ganesh Chaturthi festival – the pride and joy of Maharashtra, was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals wasnotto exceed four feet and physical distancing would be compulsory. Despite all the restrictions, Jeep India and Leo Burnett decided to pay a tribute to Lord Ganesha in a unique way, keeping the spirit of the festival alive.

Staying true to the brand pillars of Authenticity, Passion, Freedom and Adventure, Jeep was paying homage to the idea of overcoming obstacles. The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs. To make this a one-of-a-kind initiative, 29,970 sq. ft. of space, 48+ hours, 8 professional drivers were required. This would result in a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs.

Link to film: 

Rahul Pansare,
Rahul Pansare

Commenting on the campaign Rahul Pansare – Head of Marketing and PR, FCA India said, “Lord Ganesha symbolises the beginning of auspicious times, transcends class, age and social status. Ganesh Chaturthi is amongst the most loved and fervently celebrated festivals in India that brings people together, spreads positivity and imparts strength. We, at Jeep India couldn’t bring ourselves to let this festival go without a celebration. We decided to do something adventurous but it had to be authentic; something that would touch peoples’ hearts, induce positive vibes and bring cheer. Making a 162-feet tall, 185-feet wide Lord Ganesh from 122 Jeep Compass SUVs was Jeep’s way to say that we can decimate every challenge if we channel our passion in the right direction. I was delighted to see our effort going viral on social media in no time!”

RajDeepak Das
RajDeepak Das

Adding further Rajdeepak Das, Managing Director India & Chief Creative Officer, Leo Burnett South Asia said “Lord Ganesha is known as a conquerer of all obstacles and this year even with all the restrictions we wanted to create an act befitting to this deity’s eminence. Brand Jeep is known to take any challenges head on and our campaign does the same. Our endeavour resulted in a one of its kind Ganesha Idol using 122Jeep SUV’s with the same scale of an idol in a pandal. This campaign is a perfect example of our Humankind philosophy which revolves entirely around people and purpose.”

Campaign Credits:

Creative Agency: Leo Burnett

MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das

MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha

National Creative Directors: Sachin Kamble, Prajato Guha Thakurta

Creative Directors: Devang Patel, Farhan Shaikh

Creative team: Pranav Sawant, Namrata Mohindra, Shreya Trivedi

Executive Vice President: Maninder Bali

Vice President: Pooja Rawat

Brand Services Partner: Siddharth Kunkunkar

Brand Services Associate: KshitijKalra, Karina Sethi

Vice President Planning: Pooja Rawat

Brand Strategy Associate: Sneha Sadani

On-ground/activations agency: Arc Worldwide Mumbai

Head: Praveen Vadhera

Client servicing: Sanober Qadari, Drashti Vora, Satya Iyer

Creative team: Nitin Sharma, Rahul Kamath

Production House: Isana Productions

Director: Priyanka Narula

Executive Producer: Priyanka Narula

Tags: Jeep Compass SUVsJeep India Ganeshotsav CelebrationRahul Pansare FCA IndiaRajdeepak Das Leo Burnett India

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