Hyderabad: Period days should not dictate how a girl moves, plays, studies, or lives her life. Addressing this reality, Whisper, India’s leading feminine hygiene brand, has partnered with Indian cricketer Jemimah Rodrigues to spotlight the Whisper Period Panty, a modern period care solution designed to deliver comfort, confidence, and uninterrupted movement across everyday life—including match days.
From early morning workouts and packed college schedules to travel, training, and competitive sport, today’s girls require period protection that keeps pace with their routines. Built on the insight that small lifestyle compromises should not be the norm during periods, the Whisper Period Panty offers 360-degree protection with the ease of wearing regular underwear.
Traditional pads often come with concerns around leaks, stains, bunching, and discomfort, prompting frequent adjustments and lifestyle changes on period days. The Whisper Period Panty addresses these challenges through a panty-style design that delivers continuous absorption throughout the day. It provides full coverage without shifting or bulking, enabling girls and women to move freely—whether they are attending classes, heading to the gym, travelling, playing sports, or relaxing at home—without worrying about leaks or frequent changes.
Designed to be soft on skin and comfortable like everyday innerwear, the Whisper Period Panty is also easy to wear and dispose of, making it suitable for long hours away from home and heavy flow days.
Joining Whisper in this association, Jemimah Rodrigues, known for her fearless and focused approach on and off the field, reinforces the brand’s commitment to creating period solutions that fit seamlessly into modern, active lives. Together, Whisper and Jemimah aim to normalise conversations around periods while advocating for solutions that support confidence and performance.
Sharing her perspective, Jemimah Rodrigues said, “When you are batting for your country, the last thing you want is to worry about your periods. Your game needs your focus and your period product needs to deliver on that. I love that the Whisper Period Panty is made for continuous absorption all day supporting me from morning to night, while giving me 360 degree protection. It is comfortable and easy to wear and lets me focus on what I’m doing, whether that’s playing a match, training, or just getting through a busy day. Periods are a normal part of life, and we need solutions that fit into our routine and not vice versa. Kyunki ab Mudna Nahi, Bas Udna Hai.”
Speaking on the association, Girish Kalyanaraman, Vice President and Category Head – Feminine Care, Procter & Gamble India, said, “At Whisper, we believe that period care should evolve with the lives of girls and women today. From first periods to college life and active routines, their needs are changing, and our innovations reflect that. The Whisper Period Panty is designed to offer dependable protection with comfort even on heavy flow days, allowing girls to go about their day with confidence and ease. Our association with Jemimah Rodrigues brings this belief to life, as she truly represents a generation that refuses to look back because of periods.”
The association is further amplified through a campaign film under Whisper’s platform ‘Ab Mudna Nahi, Udna Hai’, featuring Jemimah Rodrigues and showcasing how the Whisper Period Panty fits effortlessly into her fast-paced life. The film reinforces the message that periods should never slow girls down or force them to compromise.
Key features of Whisper Period Panty include:
- Ultimate 360-degree leakage protection—it’s a panty, not a pad
- Designed to handle heavy flow and sudden gushes
- Comfortable, underwear-like fit for easy movement
- Suitable for sports, travel, long days, and everyday activities
- Does not bulk up and fits seamlessly under regular clothing
With this initiative, Whisper continues to shape the future of period care by responding to the evolving needs of girls and women across life stages, ensuring that periods never define what they can or cannot do. The Whisper Period Panty is now available across leading retail stores and e-commerce platforms nationwide.
