On the occasion of Diwali, Jindal Stainless, India’s largest stainless steel company, launched a ‘Hum Sabki Diwali 2.0’ digital campaign. As a part of this campaign, Jindal Stainless introduced a heart-warming video that beautifully captures the essence of the festival of lights. The video draws parallels between celebrations at both home and the workplace, home for those who are away from their families.
The narrative goes beyond surface-level celebrations, conveying a message about the unity of festivities and the significance of family bonds, whether at home or in the workplace. The video unfolds touching stories of individuals finding joy and warmth amongst their colleagues at the office and family members at home alike.
Commenting on the launch of this video, Head, Corporate Communications, Jindal Stainless, Ms Sonal Singh, said, “The digital campaign reflects our commitment to fostering a sense of belonging and joy among our stainless family members. We truly believe that people’s quality of lives rests on the balance and joy between the personal and the professional, and the role oraganisations play in enhancing people’s professional experience. Every frame of this video tells a story of shared moments, traditions, and the unspoken bonds of friendship that tie us together.”
The video culminates with a scene of digitally-connected sides sharing glances at each other’s pictures, reinforcing the unspoken bond between the two worlds. It concludes with a message, expressing that every Diwali is doubly special due to the closeness of both worlds.
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(This information is published from a press release.)