Thursday, July 16, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home OTT

JioStar sets the stage for next-gen reality TV with the launch of The 50

by MN4U Bureau
December 8, 2025
in OTT
Reading Time: 1 min read
A A
JioStar sets the stage for next-gen reality TV with the launch of The 50
Share Share ShareShare

Mumbai: JioStar has announced The 50, a groundbreaking reality entertainment format produced by Banijay Asia, signalling the platform’s next major leap in disruptive, high-intensity content.

The big reveal took place during the Bigg Boss 19 Grand Finale, where a symbolic moment — the Tiger passing the baton to the Lion — marked the rise of a new ruler, a new world, and the beginning of a new era in Indian reality television.

The 50 brings together 50 players inside a massive, unpredictable Mahal, where the rules are simple: there are no rules. In this high-stakes universe, strategy, alliances, mind games, chaos and betrayals collide — with every twist landing 50 times harder.

Billed as a reality experience “jaisa na kabhi kisi ne socha, na kabhi kisi ne dekha,” the show is designed to redefine how India watches and engages with reality entertainment. From gameplay to viewer involvement, “khelne walo ke liye bhi aur dekhne walo ke liye bhi, poori baazi palatne wali hai.”

The show will be aired on Colors TV and streamed on JioHotstar.

Tags: Colors TVJioHotstarThe 50

RECENT POSTS

Zee 5 expands its KidZ universe with mythical animation, Shivlok Ke Kundakka Mandakka
OTT

Zee 5 expands its KidZ universe with mythical animation, Shivlok Ke Kundakka Mandakka

July 15, 2026
0

Mumbai: KidZ on Zee 5, children’s favourite safe, fun and guilt-free screen time destination, has further strengthened its kids’ content...

Read moreDetails
JioHotstar and VDO.AI enable real-time contextual advertising across CTV and OTT platforms
OTT

JioHotstar and VDO.AI enable real-time contextual advertising across CTV and OTT platforms

July 14, 2026
0

Gurugram: JioHotstar and VDO.AI have partnered to strengthen real-time contextual advertising capabilities across Connected TV (CTV) and OTT platforms, enabling...

Read moreDetails
Netflix’s Operation Safed Sagar to premiere globally on August 7
OTT

Netflix’s Operation Safed Sagar to premiere globally on August 7

July 11, 2026
0

Mumbai: Netflix has announced that Operation Safed Sagar, its upcoming military drama inspired by one of the Indian Air Force's...

Read moreDetails
Liverpool legend Robbie Fowler joins Zee5’s FIFA World Cup 2026 expert panel ahead of quarter-finals
OTT

Liverpool legend Robbie Fowler joins Zee5’s FIFA World Cup 2026 expert panel ahead of quarter-finals

July 10, 2026
0

Mumbai: As the FIFA World Cup 2026 enters its knockout stage, Zee5 has strengthened its expert panel with the addition...

Read moreDetails
Aha’s ‘Top Telugu Influencer’ secures marquee brand partnerships ahead of debut
OTT

Aha’s ‘Top Telugu Influencer’ secures marquee brand partnerships ahead of debut

July 9, 2026
0

Mumbai: OTT platform aha has onboarded a strong lineup of marquee sponsors and leading consumer brands for its upcoming influencer...

Read moreDetails
FanCode bags exclusive digital streaming rights for Lanka Premier League 2026 in India
OTT

FanCode bags exclusive digital streaming rights for Lanka Premier League 2026 in India

July 8, 2026
0

Mumbai: FanCode has secured the digital streaming rights for the sixth edition of the Lanka Premier League (LPL) in India,...

Read moreDetails

LATEST NEWS

LatentView Analytics appoints Sonal Ramrakhiani as Chief Executive Officer

LatentView Analytics appoints Sonal Ramrakhiani as Chief Executive Officer

July 16, 2026
Network18 Defies Ad Slowdown, Clocks 10% Revenue Growth as Industry Shrinks

Network18 Reports 10.3% Revenue Growth in Q1FY27 Despite Market Headwinds; Operating Revenue Touches ₹516 Crore

July 15, 2026

ANALYSIS

73% of Indian luxury customers have switched their preferred brand in the past five years: Accenture Report
Analysis

94% of Indian consumers want to shop through Gen AI tools: Accenture Survey

July 15, 2026
0

New Delhi: Consumers in India are increasingly open to AI agent-led shopping experiences, signalling a major shift in how products...

PEOPLE

LatentView Analytics appoints Sonal Ramrakhiani as Chief Executive Officer
People

LatentView Analytics appoints Sonal Ramrakhiani as Chief Executive Officer

July 16, 2026
0

Chennai: Latent View Analytics Limited (BSE: 543542 | NSE: LATENTVIEW), an AI-driven analytics, data engineering and consulting firm, has appointed...

MARKETING

Cera Sanitaryware names Kriti Sanon Brand Ambassador, unveils new brand campaign
Marketing

Cera Sanitaryware names Kriti Sanon Brand Ambassador, unveils new brand campaign

July 15, 2026
0

New Delhi: Cera Sanitaryware Ltd. has appointed actor Kriti Sanon as its brand ambassador and unveiled its new integrated brand...

Subscribe to Newsletters

ADVERTISING

Ajay Vikram named Audio & Radio Jury President for LIA 2026
Advertising

Ajay Vikram named Audio & Radio Jury President for LIA 2026

July 15, 2026
0

Mumbai: LIA has announced the appointment of Ajay Vikram, Chief Creative Officer, Publicis Groupe South East Asia, as Jury President...

PRINT

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities
Print

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities

June 22, 2026
0

Ahmedabad: Celebrating 23 years of publication, Gujarati daily Divya Bhaskar has unveiled a special commemorative edition that brings together 50...

AUTHOR'S CORNER

Marketing Automation vs Human Creativity: Finding the Sweet Spot
Authors Corner

Marketing Automation vs Human Creativity: Finding the Sweet Spot

July 15, 2026
0

Marketing in today’s world is moving faster than ever. Brands are using artificial intelligence automation tools, predictive analytics and CRM...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dr. Subhash Chandra and brothers announce Rs. 100 crore university in Hisar to honour their father’s legacy

Dr. Subhash Chandra and brothers announce Rs. 100 crore university in Hisar to honour their father’s legacy

July 16, 2026
LatentView Analytics appoints Sonal Ramrakhiani as Chief Executive Officer

LatentView Analytics appoints Sonal Ramrakhiani as Chief Executive Officer

July 16, 2026
Network18 Defies Ad Slowdown, Clocks 10% Revenue Growth as Industry Shrinks

Network18 Reports 10.3% Revenue Growth in Q1FY27 Despite Market Headwinds; Operating Revenue Touches ₹516 Crore

July 15, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.