• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, August 16, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Join Ventures announces launch of D2C food brand Masqa; to invest $7 mn in launch phase

by Editorial
November 25, 2021
in Featured, Marketing
Reading Time: 2 mins read
Join Ventures announces launch of D2C food brand Masqa; to invest $7 mn in launch phase
Share Share ShareShare

Mumbai: Join Ventures, house of D2C brands for celebrations, today announced its foray into indulgent foods with the launch of a new D2C brand, Masqa. The company is looking to hire over 100 employees across the country in operations, sales and marketing to support its ambition for Masqa with an investment of over $7 million within the next 18 months.

Join Ventures has a base of over 100 million visitors in 100+ countries across its portfolio of leading brands-IGP; Interflora India and IGPforBusiness, that gives Masqa a strong inception, to place it in the league of leading brands in the indulgent food space.

D2C brand Masqa promises to deliver a premium gourmet experience to its consumers with carefully curated assortments of delicacies such as sweets, patisserie and chocolates.

Tarun Joshi
Tarun Joshi

Speaking on the announcement, Tarun Joshi, Founder & CEO, Join Ventures & Masqa, said, “This year, consumers across the world shopped for over 100 tonnes of indulgent foods from us. With our commitment to provide consumers a superlative experience coupled with the passion for everything celebratory and love for gourmet, creating Masqa became a logical and most relevant addition to our portfolio. We aim to take Masqa across the globe and deliver a gastronomic experience beyond the imagined.

“Food is a strong growth area for Join Ventures and we are looking at investing upward of $7mn in next 18months on Masqa to give a full stack D2C experience to the consumers. To enable this we are in the process of building a team of 100 specialists for Masqa.” Joshi added.

According to Avendus D2C report, the D2C food and beverage market stood at $5.5Bn in 2020 and is projected to grow at a CAGR of around 40% to touch $15Bn by 2025. The company aims to target the rising affluent Indian households and capture a sizable chunk of the Ready-to-Eat market with premium, indulgent food offerings from Masqa.

Tags: Join VenturesMasqaTarun Joshi

Related Posts

First Sight wings digital mandate of luxury Chocolate Brand Smoor
Advertising

First Sight wings digital mandate of luxury Chocolate Brand Smoor

by Editorial
August 15, 2022
0

Mumbai: First Sight has secured the business of Smoor, a luxury Chocolate Brand that crafts the ultimate indulgence experience with...

Read more
Rajat Sharma conferred 'Most Influential Indian' award
Featured

India TV’s Rajat Sharma conferred ‘Most Influential Indian’ award in London

by Editorial
August 15, 2022
0

On the eve of India’s 75th Independence, Rajat Sharma was identified and felicitated with the special honour as “Most Influential...

Read more
Laal Singh Chaddha

Weekend Watch: Laal Singh Chaddha

August 13, 2022
#MakeinIndia #MakingIndia: Godrej

#MakeinIndia #MakingIndia: Godrej

August 13, 2022
#MakeinIndia #MakingIndia: Rooh Afza

#MakeinIndia #MakingIndia: Rooh Afza

August 13, 2022
#Makeinindia #MakingIndia: Raymond

#Makeinindia #MakingIndia: Raymond

August 13, 2022
#Makeinindia #MakingIndia: Dabur

#Makeinindia #MakingIndia: Dabur

August 12, 2022
#MadeInIndia #MakingIndia: Bhima

#MadeInIndia #MakingIndia: Bhima

August 12, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.