The WARC Awards has appointed five esteemed jury chairs for its 2025 edition, featuring senior marketing leaders from renowned global brands:
– Matt Che, Chief Marketing Officer, Budweiser, APAC
– Christoffer Rönnblad, Chief Marketing Officer, McDonald’s, Nordics
– Marina Prieto, Senior Director Brand, Insights, Media and Trade Marketing, PedidosYa, LATAM
– Nthabi Motsoeneng, Chief Marketing Officer, Pernod-Ricard, Africa and Middle East
– Diana Frost, Global Chief Growth Officer, Kraft Heinz
These leaders will oversee the judging process for their respective regions—Asia Pacific, Europe, Latin America, Middle East and Africa, and North America—selecting Bronze, Silver, and Gold winners across 12 categories.
Following this, the jury chairs will collaborate as a super jury to award the prestigious Global Grands Prix, recognizing exceptional marketing success from the regional Gold winners.
John Bizzell, Awards Lead at WARC, expressed enthusiasm about the jury’s composition, stating, “This stellar line-up of jury chairs represent some of the biggest global and local brands. Their expertise will highlight campaigns that can drive the industry forward.”
Jury Chair Profiles
– Asia-Pacific: Matt Che oversees marketing for Budweiser across China, Korea, India, and Southeast Asia, focusing on driving business growth.
– Europe: Christoffer Rönnblad is recognized for his creativity and strategic vision at McDonald’s, continuously ranked among the top CMOs in his region.
– Latin America: Marina Prieto has led PedidosYa to notable Cannes Lions victories, driving innovative marketing strategies in quick commerce.
– Middle East and Africa: Nthabi Motsoeneng, with extensive experience at global brands, excels in consumer engagement and brand development at Pernod-Ricard.
– North America: Diana Frost, serving as Global Chief Growth Officer at Kraft Heinz, focuses on growth and marketing excellence, fostering a culture of collaboration.
The WARC Awards for Effectiveness, delivered in partnership with LIONS, follow rigorous judging standards based on the Creative Effectiveness and B2B Effectiveness frameworks.
Key Dates
– 16 October 2024: First deadline
– 13 November 2024: Second deadline
– 11 December 2024: Final deadline
