IPL’s 17th edition began with a record-breaking start, prompting a surge in DTH installation service searches on Justdial. It sees a 19% surge in DTH installation searches since IPL started, projected to exceed last year’s 26% increase throughout the tournament.
Pune leads with a 29% surge in DTH installation searches, followed closely by Hyderabad, Kolkata, and Bangalore, each seeing a 26% increase in searches.
Popular searches in this category include Tata Play, Airtel Digital DTH services, Dish TV, and Tata Play set-top box installation services.
BARC data shows that 35 crore viewers watched the first 10 IPL matches, with the opener attracting 16.8 crore unique viewers and 1,276 crore minutes of watch-time. This surge in viewers has increased the demand for DTH services.
As the IPL continues to captivate the nation, Justdial anticipates a sustained rise in DTH installation searches, reflecting the unwavering passion for cricket among Indians and their desire for a superior viewing experience.
