New Delhi: Kaizzen, a global award-winning integrated communications consultancy, has announced the launch of its Public Affairs Advisory Services as a new business vertical. This strategic expansion underscores Kaizzen’s commitment to providing comprehensive solutions that help businesses and institutions navigate India’s dynamic regulatory and policy landscape.
With India’s rapid socio-economic development and global economic ascent, organizations require well-researched representation and effective stakeholder engagement to ensure business continuity and growth.
The newly launched Public Affairs vertical will offer:
Stakeholder Mapping
Government Engagement
Policy Advisory & Advocacy
Issue Management
Legislative Tracking
Research & Narrative Building
Vineet Handa, Founder and CEO of Kaizzen, emphasized the role of policy in India’s future growth, “I strongly believe policy formation will play a pivotal role in India’s vision of becoming the third-largest economy by 2030 and in achieving our net-zero goals. With Kaizzen’s Public Affairs practice, we aim to enable policy formation by bringing leaders, experts, industry, government, and think tanks together.”
Handa further added. “With the launch of Kaizzen Public Affairs, Kaizzen will complete its service offerings and further strengthen its growth trajectory.”
To spearhead this initiative, Kaizzen welcomes two seasoned professionals:
- Jitendra Lall joins as Senior Director, bringing 27+ years of experience in compliance, policy amendments, and business continuity across various sectors.
- Kalyan Ranjan joins as Advisor, with 32+ years of expertise in Public Relations, Corporate Communication, Public Affairs, CSR, and Sustainability. An alumnus of Jawaharlal Nehru University and the Indian Institute of Mass Communication, he has held leadership roles at Hindustan Coca-Cola Beverages and follows the philosophy, “Together, we grow.”
Their combined expertise will significantly enhance Kaizzen’s capabilities in navigating and influencing policy formulation.
Expressing his enthusiasm for the new role, Ranjan stated: “I am elated to join Kaizzen and contribute to the inception of the Public Affairs vertical. With our collective experience and a shared vision, we aim to create a robust platform to support the sustainable growth of businesses and innovation. We will collaborate towards cultivating meaningful stakeholder outreach and engagement, aligned with the government’s aim to enhance ease of doing business.”
With this latest expansion, Kaizzen continues to solidify its position as a leader in integrated communications, helping businesses engage, influence, and grow in India’s evolving policy landscape.
