Kalyan Jewellers has introduced its Diwali campaign with a lineup of actors from the Hindi as well as the South Indian film industry. The brand film features actors Katrina Kaif, Amitabh Bachchan, Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Kalyani Priyadarshan, Rashmika Mandanna and Shiva Rajkumar.
Taking on from the brand’s #TraditionOfTogetherness campaign, the film underscores the significance of family bonds.
In the film, Diwali festivities are on in full swing and among the celebrations, Katrina Kaif, Akkineni Nagarjuna and Shiva Rajkumar portray the bond of siblings, Amitabh and Jaya Bachchan have Kalyani Priyadarshan playing the role of their granddaughter, and Rashmika Mandanna and Prabhu Ganesan portray the father-daughter relationship.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We are delighted to present this meaningful campaign, celebrating the importance of familial bonds and the rich cultural traditions that unite us during Diwali. This festival holds great cultural significance and represents a time of immense joy for all. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity. It is an honour for us at Kalyan Jewellers to launch a campaign that encapsulates the true spirit of these celebrations, beautifully portrayed by our iconic brand ambassadors and legendary superstars.”
Kalyan Jewellers also announced the launch of its gold coins, featuring designs of Lord Ganesha and Goddess Lakshmi in both 22-carat and 24-carat. These coins are available in weights starting from 2 grams up to 8 grams.
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