The three part video series is part of a larger campaign with creative collaterals across online and offline media
New Delhi :Kamdhenu Paints, one of India’s leading full-scale decorative paint company has launched a month long digital campaign titled Kamodual #DualAvatar for its first of a kind multi-purpose range of paints – ‘Kamodual Luxury Emulsion’ that can be applied on both exterior and interior surfaces. Through this campaign, Kamdhenu Paints draws parallels between dual faces / various facets of real life characters with the dual nature i.e. “tough exterior and soft interior” of Kamodual Paints. The campaign is now live on Kamdhenu Paints’ Digital Platforms like Facebook, lnstagram, Twitter &LinkedIn.
The insight of the campaign is that, as human beings, we all have multiple facets to our personalities. While certain situations or environments may call for actions based on our “exterior personality”, those close to us know what we are really like on the inside. We may be tough on the outside but soft inside – that’s what makes us complete.
This slice-of-life-idea is encapsulated through a three-part digital video series that underscores how real-life personalities, whether they’re children, husband or mother have #DualAvatar. The first video showcases #DualAvatar of a mom who is strict / tough on her child when it comes to education / securing good marks in examination but on the flipside she is also loving and caring mother concerned about the health of her child. The second video features the story of a husband / The protagonist in the 2nd video is a husband – who on the one hand keeps keen eye on household expenses, but on the other hand he is equally committed to taking care of his better half in every little way possible. The third video revolves around a little girl who truly represents today’s kids who are very particular about their choices and nothing holds them back from making that known. However, she/ they is/are very nice from within and accepts things with a smile just like Kamodual #DualAvatar which is tough enough to coat the exterior wall but also aesthetically pleasing as interior paint. These videos / pictures highlights that be it inside or outside Kamodual #DualAvatar personifies real life characters who act tough from outside but are beautiful from inside.
‘Kamodual Luxury Emulsion’ range comprise of premium quality low VOC paint products in standard pack sizes. Kamodual range comprises of Kamodual Luxury, Premium & Gold Emulsions and Kamodual Primer in standard pack sizes. It offers rich gloss and smooth finish thereby embellishing the overall appearance. Stain Resistance & Anti Dirt features of the product ensures long lasting colour durability and maintains the aesthetic appeal of the wall. This paint does not just score well on the aesthetics, it also keeps the temperature cool. The Solar Reflective Index (SRI) of Kamodual Luxury Emulsion is 110 as per CEPT University test report.
Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, Kamodual is a revolutionary product offering from Kamdhenu Paints. This range of products benefit both the consumer and the retailer. ‘Kamodual Luxury Emulsion’ is economical for consumers as they don’t need to carry different paints. Also, it reduces the space requirement for retailers by eliminating the need for separate exterior & interior Paint stock. With the launch of this campaign, we want to create a buzz around Kamodual Range and we believe that festive season is the perfect time to launch this campaign.
Brand| Kamdhenu Paints – Kamodual Luxury Emulsion
Product Group|Decorative Paints
Agency| Bottle Openers
Following are the #DualAvatar campaign video links:
- Mother: https://www.facebook.com/KamdhenuPaint/videos/286706458837349/
- Husband: https://www.facebook.com/KamdhenuPaint/videos/432929900568312/
- Daughter: https://www.facebook.com/KamdhenuPaint/videos/178624856402020/