• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, August 14, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Kantar Marketplace hits $100 million revenue milestone

by Editorial
November 8, 2021
in Featured, Marketing
Reading Time: 2 mins read
Kantar Marketplace hits $100 million revenue milestone
Share Share ShareShare

Mumbai: Kantar, the leading data-driven analytics and brand consulting company, today announces a milestone in its transformation journey. Cumulative revenues for Kantar Marketplace, its market research platform, have reached $100 million after just two and a half years of operation.

Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility. Built on a foundation of Kantar’s industry-leading expertise and proven methodologies, it delivers decision-quality insights in as little as a few hours. The automated platform features a range of consumer insights solutions that accelerate business decision-making, whether brands are getting feedback on an idea, developing a new product or launching a campaign.

In 2021 YTD* Kantar Marketplace is:

  • Testing approximately 1000 creative and innovation assets per month, up 250% compared with 2020 YTD.
  • Serving more than 500 client organisations, an increase of 150% in 2020, including Coca-Cola, Diageo, Johnson & Johnson, Mastercard, Samsung, Reckitt, Vodafone, Walgreens Boots Alliance and many more.
  • Available in 65 markets globally.

The newest solution suite on Kantar Marketplace is designed to support the innovation and product development lifecycle, with tools to help clients identify the best ideas, test and optimise concepts, and get to market quickly with packaging design testing. This builds on the creative effectiveness, media optimisation and brand insights solutions available on the platform.

At the heart of all Kantar Marketplace solutions is Kantar’s Meaningfully Different framework, giving clients a reliable way to understand whether their marketing is likely to drive sales and brand equity. Insights delivered by Kantar Marketplace are not only fast, but are also tied to key business outcomes, providing greater decision-making confidence for the brands that use it.

Commenting on the achievement Will Galgey, Managing Director, Kantar Marketplace, said “This is a fantastic milestone for Kantar Marketplace. The context that our clients’ businesses operate in is evolving rapidly, and they expect high-quality insights faster than ever before. To have achieved $100m in sales just 30 months from launch is a ringing endorsement of the platform and our team. The growth in client users, as well as the increasing frequency with which clients turn to the platform to address their research needs, gives us great confidence that Kantar Marketplace will only go from strength to strength as more products and clients come onboard.”

Tags: Kantar MarketplaceWill Galgey

Related Posts

‘Har Ghar Tiranga’ campaign: India Today office glitters with tricolor
Featured

‘Har Ghar Tiranga’ campaign: India Today office glitters with tricolor

by Editorial
August 13, 2022
0

The Union government had issued a call for the ‘Har Ghar Tiranga’ campaign under the aegis of Azadi Ka Amrit...

Read more
Josh Talks launches 'Josh Marathon' to mark India’s 75th Independence Day
Events

Josh Talks launches ‘Josh Marathon’ to mark India’s 75th Independence Day

by Editorial
August 13, 2022
0

Josh Talks, regional content and upskilling platform, has announced its video campaign Josh Marathon - India’s largest multilingual storytelling digital...

Read more
#MakeinIndia #MakingIndia: Rooh Afza

#MakeinIndia #MakingIndia: Rooh Afza

August 13, 2022
#Makeinindia #MakingIndia: Raymond

#Makeinindia #MakingIndia: Raymond

August 13, 2022
#Makeinindia #MakingIndia: Dabur

#Makeinindia #MakingIndia: Dabur

August 12, 2022
#MadeInIndia #MakingIndia: Bhima

#MadeInIndia #MakingIndia: Bhima

August 12, 2022
#MadeInIndia #MakingIndia: Margo

#MadeInIndia #MakingIndia: Margo

August 12, 2022
#MadeInIndia #MakingIndia: MDH

#MadeInIndia #MakingIndia: MDH

August 12, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.