Mumbai: Kantar, a marketing data and analytics company, has announced the launch of its dedicated Public & Developmental Sector Practice in India. The new practice reinforces Kantar’s commitment to supporting governments, multilaterals, Development Financial Institutions, and non-profits in designing inclusive, evidence-led policies that drive India’s growth.
With 17+ research offices, a presence across 600+ towns and 2,000 villages, 3,500 trained interviewers, and 5.6 million interviews conducted annually, Kantar combines global expertise with deep local understanding to ensure policymaking reflects the voices of people across metros and last-mile communities alike.
The practice will deliver advanced research and insights across agriculture & rural livelihoods, health, education, financial inclusion, governance & public services, gender & inclusion, poverty reduction, environment, and innovation ecosystems. Leveraging AI-powered policy simulations, GIS & spatial analytics, and real-time dashboards, Kantar aims to empower decision-makers with actionable strategies that transform lives.
Deepender Rana, Executive MD–South Asia, Insights Division, Kantar, said, “Kantar India is a market leader in helping brands win with data and deep insights on consumers. Public and government institutions also need high quality data to deliver evidence-based policies and programs that improve lives. Kantar’s Public and Developmental Sector practice will do that by capitalising on Kantar’s extensive data collection resources across the breadth and depth of India combined with advanced analytics.”
Puneet Avasthi, Director–Specialist Businesses, Insights Division, Kantar, added, “India’s development story is diverse and complex, and each sector brings its own unique challenges. With our expertise across agriculture, health, education, financial inclusion, governance, gender and sustainability, we are uniquely positioned to support programs that drive inclusive growth. Our goal is to ensure that evidence and insights become the backbone of policy interventions across these critical areas.”
