New Delhi: Marketing veteran Karan Rajpal and textile entrepreneur Prateek Bansal have come together to launch Elabore Luxury, a new-age fashion brand blending India’s artisanal heritage with contemporary design sensibilities. The brand debuts today with its Diwali Edit, marking its formal entry into the Indian and global luxury accessories market.
Positioned as a premium destination for handcrafted shawls, stoles, scarves, and mufflers, Elabore Luxury aims to bridge traditional craftsmanship with modern elegance — serving both retail consumers and B2B buyers such as boutiques, resellers, and fashion houses worldwide.
“I have been privileged, fortunate, and obstinate enough to break free in life repeatedly. And now, it’s time to build something from scratch,” said Karan Rajpal, Co-Founder, Elabore Luxury. “At Elabore, we’ll elicit desire, improve access, and deliver customer delight.”
With a deep focus on design excellence, Elabore Luxury offers collections that celebrate fine materials, intricate embroidery, and bespoke weaves. The brand emphasizes quality, trust, and style, catering to a discerning audience that values authenticity and craftsmanship.
Prateek Bansal, who also leads Savita Shawls, brings decades of experience in luxury textile manufacturing. Savita Shawls has built a strong export network across the UAE, USA, and Europe, offering over 600+ designs and partnering with global fashion brands.
Through Elabore Luxury, the founders aim to elevate India’s rich textile tradition onto the international stage. The brand will focus on B2B excellence, offering custom bulk orders, private label manufacturing, and export-ready packaging, ensuring both consistency and creativity for its partners.
Karan Rajpal, Co-Founder of Elabore Luxury, brings over 15 years of marketing and leadership experience across global enterprises. Until September 2025, he served as Head of Marketing at LTIMindtree, where he led initiatives across digital transformation, enterprise AI, and interactive solutions.
Previously, Rajpal headed marketing at EnableX, and before that, drove digital transformation efforts for one of India’s largest business conglomerates, overseeing iconic brands in cement, power, and sugar. He has also held senior marketing roles at HCL Technologies, JLL, and Aviva, and is recognized for building high-performing teams and award-winning campaigns across industries.
Prateek Bansal, Founder of Savita Shawls, has over a decade of experience in the luxury textiles sector. His company is known for premium pashmina, wool, and silk blends, low MOQ solutions, and custom label manufacturing for emerging and established fashion brands.
Following its India debut, Elabore Luxury plans to expand into international markets, with a global launch on the horizon. The brand’s digital-first strategy will combine storytelling, craftsmanship, and community building to position Indian-made luxury as a global benchmark.
“This is not just about fashion,” Rajpal added. “It’s about bringing Indian artistry to the world stage—with authenticity, scale, and soul.”
Elabore Luxury’s Diwali Edit is now live, offering a curated range of handcrafted shawls and stoles.
