Leading up to the ICC Men’s T20 World Cup 2024, with the Men in Blue gaining support, Disney+ Hotstar renews partnership with Kartik Aaryan post the ICC Men’s Cricket World Cup 2023 success. Their latest campaign, Free For All, Har Match Har Ball, highlights the ‘Free on mobile’ offer, enabling nationwide cricket fans to catch all the live action.
Kartik Aaryan, a cricket enthusiast, stars in a lively ad film by Disney+ Hotstar, promoting free access to the ICC Men’s T20 World Cup on their mobile app. Directed by Vijay Maurya, the film showcases Kartik energizing fans at a railway station in his Team India jersey. The jingle and star cameos of Irfan Pathan and Sanjay Manjrekar highlight the fervor and unity of Indians supporting Team India in the game.
“Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We’re thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign,” said a Disney+ Hotstar spokesperson.
Kartik Aaryan said, “Cricket isn’t just a sport for me; it’s a lifelong passion. I lived and breathed every moment of the ICC Men’s Cricket World Cup 2023 and look forward to watching Team India excel in the upcoming ICC Men’s T20 World Cup 2024. Super thrilled to collaborate with Disney+ Hotstar again, ensuring that the cricket fans know that they can enjoy the tournament for free on mobile.”
The first match will take place between USA and Canada on June 2, 2024 at 6:00 AM IST. The ninth edition of the tournament will be hosted by West Indies and the USA, with the event featuring 20 teams competing across 55 games for the right to be crowned ICC Men’s T20 World Cup 2024 champions.
Watch the video here
