Mumbai: KFC India has teamed up with KRAFTON India, the creators of BGMI (Battlegrounds Mobile India), in a strategic collaboration aimed at merging two popular passions of Gen-Z: food and gaming. This limited-time partnership introduces exciting in-game rewards for gamers who purchase the KFC Zinger Box.
The collaboration allows customers purchasing the KFC Zinger Box for INR 299/- to unlock exclusive BGMI rewards. This special meal includes KFC favorites like the Classic Zinger Burger, 2-piece Hot Wings, fries, and a beverage. Each Zinger Box contains a unique code that players can use on the BGMI website to claim rewards such as parachutes, bags, hats, jackets, and more, enhancing their gameplay experience.
Gaming is witnessing a surge in popularity among young Indians, with projections estimating a user base of 750 million by 2025. This partnership taps into this growing trend, offering a unique blend of gastronomy and digital entertainment to engage a tech-savvy audience.
Speaking about the collaboration, Aparna Bhawal, Chief Marketing Officer, KFC India, said, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”
Seddharth Merrotra, Head of Business Development at KRAFTON India, added “As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”
The KFC Zinger Box with BGMI rewards is available in select restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune until August 30, 2024. Customers can redeem their rewards by scanning the QR code or visiting www.battlegroundsmobileindia.com/redeem.
In summary, the collaboration between KFC and KRAFTON India exemplifies a strategic fusion of culinary delight and digital gaming excitement, catering directly to the evolving preferences of young consumers in India.
