Bangalore: A pioneering branding campaign of Soch Apparels has taken the ambient media industry by surprise in Forum Mall Koramangala, Bangalore & Inorbit Mall Cyberabad, Hyderabad. This campaign being run for a month, involves innovative and aesthetically pleasing branding on escalator handrails in malls.
This ground-breaking media has been brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia Digital Imaging and OOH firm Maverick Media. Ad-roller® stands out for its ease of application and removal (in monthly intervals). It has been applied successfully in numerous campaigns at international airports, malls, convention centres, stadiums as well as train and subway stations globally.
This innovation has given advertisers a new moving format for branding which is eye-catching and powerful. Soch Apparels chose this novel medium to communicate to its target consumers and direct them to their store in these malls.
Mr. Lokesh Kumar – Partner, Msquare Ad-roller India, stated “Ad-roller® is an exclusive media for escalator hand rails licensed in India to Msquare Ad Roller India LLP. It is highly consumer-friendly&it presents itself in pleasant, attractive and colourful designs that make the otherwise dull, black handrails very vibrant.Ad-roller is an ideal media for brands to connect, engage and literally guide the TG towards the point of consumption. We appreciate Khushi, Soch Apparels, Inorbit Mall Cyberabad and Forum Mall Koramangala for recognising the immense potential of this media and leveraging its utility at the launch.”
Commenting on their association with Khushi Advertising, Mr. Vinay Manohar Chatlani – Founder & CEO, Soch Apparels Pvt. Ltd. said, “We were keen to explore this innovative branding medium as soon as Khushi acquainted us with it. Soch is a brand that seamlessly combines the elements of ancient traditional Indian craftsmanship and elegant fashionwear. We believe in being one step ahead at all times and presenting the global Indian woman in her sartorial best. This unique medium allowed us to convey our brand message in a clutter-free manner. It acted as a call-to-action medium as it immediately directed customers to our store, increasing footfalls and creating buzz. This is yet another instance where we have trusted Khushi for the best solutions to our branding requirements.”
Echoing similar sentiments, Mr. Vishnu Telang – CEO, Khushi Advertising, stated “Any first mover advantage we can offer our clients is always desirable. This refreshingly new media which has been hitherto unused was readily adopted by our client, Soch Apparels as they could envision the compelling advantages it would offer them. We are proud to be a part of this campaign which marked the launch of a new ambient media format in India.Khushi is the fastest growing ambient media agency in India. We provide our clients with exciting ambient media solutions& innovations in leading malls, multiplexes, airports, hypermarkets, departmental stores, coffee shops, gymnasiums, restaurants, entertainment zones and other avenues in India. With presence in 33 cities, our strong team of 230+ professionals services 350+ leading brands pan India.”