Mumbai: Ambient advertising agency, Khushi Advertising has announced that it has acquired exclusive rights for advertising at Vadodara Airport for 10 years.
The Airports Authority of India has awarded exclusive advertising rights to Khushi for advertising inside as well as outside the airport premises, giving it full coverage of the Vadodara Airport precinct. Various branding media along both, the arrival and departure terminals, like trolleys, ticket counters, security checks, gate areas, F&B areas, smoking rooms, washrooms, digital signages, drop downs etc. are available for advertising. There are ample opportunities to engage travellers through activations at various experiential spaces inside the airport. Outside the airport, various exterior displays can be used for advertising along airport/terminal roadways such as LED billboards and unipoles. This translates to an effective reach to about 1.2 million flyers each year.
Speaking about this feat Mr.Vishnu Telang, CEO – Khushi Advertising opined “We are proud to bring Khushi’s expertise in ambient advertising to one of India’s leading regional airports. Vadodara has emerged as a major industrial hub in Central Gujarat, attracting entrepreneurs not only from Gujarat, but from all over India. With the number of air travellers to and from this city on the rise, this partnership couldn’t have materialised at a better time. Travellers spend a significant amount of dwell time in the airport and have sufficient time to notice and absorb any kind of advertising communication. We look forward to delivering a creative and flexible range of branding and activations, adaptable to any business or product.”
Echoing similar sentiments, Mr.Pranay Shah, Director – Khushi Advertising stated “Gujarat’s knowledge capital, Vadodara has one of the oldest and largest English medium universities. The culture of this ‘Sanskari Nagari’ is dynamic and vibrant. The city is a hub for education, heritage, culture, industry and commerce. Tourism in the city is flourishing and air traffic is on the rise with the new terminal being inaugurated by our Prime Minister, Narendra Modi. We are certain that we will be able to enhance customers’ experience at Vadodara airport by engaging and educating them.”