According to TAM AdEx-Report on TV Advertising for Jan’22 vis a vis Jan’21, overall Ad Volumes grew by 33% and 32% during Jan’21 and Jan’22 respectively compared to Jan’20.
4th Week in Jan’22 witnessed ad volume growth compared to the same week of Jan’21.
In January 2021-2022, the total number of categories, advertisers and brands decreased steadily compared to January 2020.
Among the Top 10 categories on TV, Toilet/Floor Cleaners jumped to top position during Jan’22 from 2nd place in Jan’21. Three new categories entered the chart namely, Chocolates, Tea and Ecom-Education in Jan’22.
The Top most category (i.e. Toilet Soaps) of the year 2020 slipped to 12th position in 2021.
In the Top growing categories, Tea category saw highest surge in terms of Ad Volumes with growth of 61% followed by Ecom- Education with 57% growth during Jan’22 compared to Jan’21. 170+ growing categories present in Jan’22 compared to Jan’21 on TV.
Among the Top 10 advertisers category, HUL and Reckitt Benckiser were the Top 2 advertisers during both Jan’22 and Jan’21. 5 out of 10 categories saw positive rank shift in Jan’22 over Jan’21.
Amazon Online India was the new entrant in the list. Top 10 advertisers had 38% share of Ad Volumes during Jan’22.
In the Top 10 Brands category, Harpic Power Plus 10x Max Clean was the top brand during Jan’22 followed by Dettol Antiseptic Liquid. During Jan’22, total 4.1 K+ brands appeared on TV.
The Top 10 brands had 10% share of Ad Volumes among which 2 belonged to HUL and 5 belongs to Reckitt Benckiser each.
Commercial Vehicles topped among the exclusive categories followed by Baby Foods in Jan’22 compared to Jan’21.
Kia Motors was the top exclusive advertiser followed by Dell Computer. Lizol All in 1 topped among the exclusive brands followed by KIA Carens.
