Mumbai: KidZania, the global leader in interactive and experiential learning for children, has announced the appointment of Piyush Patkie as Head (West) – Strategic Brand Partnerships.
In her new role, Piyush will spearhead the revenue and brand partnerships function, focusing on forging innovative collaborations, expanding sponsorship opportunities, and designing impactful experiential marketing solutions that connect meaningfully with both children and parents.
With over 15 years of experience in the media and entertainment industry, Piyush brings a proven track record in brand solutions, integrated sales, sponsorships, and digital innovation. She has previously worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi, where she successfully led large-scale branded content initiatives, IP sponsorships, and 360° marketing campaigns.
Speaking on the appointment, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said, “We are excited to welcome Piyush to the KidZania leadership team. Her rich experience and solution-driven approach make her an ideal fit to drive our brand partnerships agenda forward. With her expertise, we look forward to unlocking new growth avenues and strengthening KidZania’s positioning as a unique experiential platform for brands.”
Expressing her enthusiasm, Piyush Patkie, Head (West) – Strategic Brand Partnerships, KidZania India, shared, “I’m thrilled to join KidZania at such an exciting juncture. As a brand that seamlessly blends learning with fun, it offers incredible opportunities for innovative and meaningful brand integrations. Transitioning from a rich background in media, I’m eager to leverage my experience in brand storytelling and partnerships to build impactful collaborations that create value for our partners while delivering memorable experiences for children and families.”
Recognized for her strong industry relationships and expertise in building cross-sector partnerships across FMCG, BFSI, retail, telecom, lifestyle, and consumer tech, Piyush aims to drive innovation in experiential brand engagement. At KidZania, her focus will be on creating immersive, purpose-led collaborations that enhance the brand experience while opening up sustainable business opportunities.
