An elderly man sits focusing on his game of scrabble. The clock ticks on, and his opponent, a nurse, reads a book while she waits for his next move. Despite his intense concentration on the game, in a flash of memory, the old man sees himself unwell, bed-ridden. His son and grandson look on with worried expressions on their face. The young boy asks if his grandfather will be okay. Shaking off that time, both mentally and figuratively, the man spells ‘Reclaim’ on the scrabble board, signifying overcoming his challenges and celebrating small victories, as his opponent gets up to check his vitals.
Kites Senior Care unveiled its brand film delving into the need to seek the right help at the right time for ageing parents. Titled ‘The Game’, the film celebrates World Senior Citizens Day, and aims to inspire viewers to understand the power of professional care for seniors.
Rajagopal G, Co-Founder & CEO, Kites Senior Care, said, “We believe in the power of storytelling to touch hearts and evoke emotions. Through this short film, we wanted to shed light on the challenges faced by our ageing elders and the importance of seeking the right help at the right time. Our brand film underscores the importance of timely professional care in ensuring the well-being and happiness of seniors. We hope this film resonates with viewers and encourages them to seek the right support for their ageing loved ones. Our aim is to inspire empathy, understanding, and a deeper appreciation for the journey of ageing elders.”
The film went live on the brand’s YouTube channel in June 2023.
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