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Home Featured

Knight Riders acquires Abu Dhabi Franchise in the new T20 League in UAE

by Editorial
May 14, 2022
in Featured, Marketing
2 min read
Knight Riders acquires Abu Dhabi Franchise in the new T20 League in UAE
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UAE’s T20 League announced that the Knight Riders Group has acquired the rights to own and operate the Abu Dhabi franchise and will set up Abu Dhabi Knight Riders (ADKR) as an integral part of the UAE’s flagship T20 league.

Over the last decade, the Knight Riders Group has become a household name in T20 cricket. After establishing Kolkata Knight Riders (KKR) in 2008 in the Indian Premier League (IPL), the Knight Riders became owners of the Trinbago Knight Riders (TKR) in the Caribbean Premier League (CPL) in 2015. Recently, the Knight Riders Group made a significant investment in Major League Cricket (MLC) in the USA and intends to set up a franchise in the greater Los Angeles area.

This investment by the Knight Riders Group, which is led by Bollywood superstar, Shah Rukh Khan, along with Juhi Chawla & her husband Jay Mehta, will establish their 4th T20 franchise around the world in IPL, CPL, MLC and now in UAE’s T20 league.

Shah Rukh Khan, commenting on the long-term agreement, said; “For several years now, we have been expanding the Knight Riders brand globally and closely watching the potential for T20 cricket in the UAE. We are excited about becoming part of UAE’s T20 League, which no doubt will become hugely successful”.

Khalid Al Zarooni, UAE’s T20 League Chairman said; “The commitment to grow the T20 format and the expertise gathered by the Knight Riders Group, through their involvement in franchise cricket across the world, is undisputed. We are exceptionally pleased with their foresight to join forces with the UAE’s T20 League and firmly believe it will elevate the reputation, and professionalism of the League throughout the cricket community.”

Mubashshir Usmani, General Secretary Emirates Cricket Board said; “We are pleased with the association of the Knight Riders Group with the League as a franchise team owner, we are very confident that this association will be mutually beneficial for both Knight Riders brand and the League. UAE’s T20 League will attract some of the biggest names in world cricket while also giving a platform and international exposure to local and upcoming players”.

Venky Mysore
Venky Mysore

Venky Mysore, CEO of KKR and Red Chillies Entertainment, said “We feel fortunate to have been consistently recognized as a global brand in T20 cricket. As T20 cricket expands around the world, we are flattered by the regular invitations to play a major role in growing the sport across the world. We have had a keen interest in the developments in the UAE and our expansion is consistent with our long-term strategy”.

Tags: Abu DhabiKnight RidersUAE T20 LeagueVenky Mysore

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