Bengaluru: KRAFTON India has announced the signing of Indian cricketer Yashasvi Jaiswal as the official Brand Ambassador for Real Cricket, one of India’s longest-running mobile cricket gaming franchises.
The partnership comes at a pivotal moment in India’s cricket calendar, reinforcing Real Cricket’s positioning at the intersection of sport, gaming, and interactive fandom. To mark the collaboration, KRAFTON India has launched a cinematic master film capturing one of cricket’s most defining emotions — the silence before the first ball — drawing parallels between on-field intensity and competitive mobile gameplay.
Yashasvi’s integration into the game extends beyond traditional endorsement. His images are now featured prominently on the home screen across Quick Match and Test Match modes, as well as RC Pass. Fans can also play as Jaiswal in the Rajasthan Royals lineup, blending his real-world performances into the interactive gaming environment.
Yashasvi Jaiswal said, “The preparation happens long before the first ball is bowled. Real Cricket captures that intensity – the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”
Anuj Sahani, Head – KRAFTON India Gaming Incubator & Director, Publishing, KRAFTON India, said, “Yashasvi represents everything Real Cricket stands for – discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft. As we scale Real Cricket from a beloved homegrown franchise into a mainstream cricket platform, we needed an ambassador who embodies authenticity and resonates with the generation that plays as much as they watch. Yashasvi is that connection – a young, relatable cricketer whose mindset aligns perfectly with how millions of Indians now experience their favourite sport: interactively, strategically, and with genuine competitive intent.”
The campaign film, shot with broadcast-style realism, underscores themes of preparation, discipline, and mental resilience — mirroring Jaiswal’s rise from domestic cricket to the international stage. The master film is now live on Real Cricket’s official Instagram and YouTube channels.
Real Cricket features enhanced graphics, official team licenses for five major domestic franchises, motion-captured animations, and season-aligned progression systems. With millions of active players, the franchise represents KRAFTON India’s strategy to scale homegrown intellectual property to global publishing standards while tapping into India’s evolving sports gaming ecosystem.
As cricket consumption increasingly shifts from passive viewership to interactive engagement, the partnership signals KRAFTON India’s intent to deepen Real Cricket’s cultural relevance and strengthen its foothold in India’s rapidly expanding gaming market.
