New Delhi: KRBL Limited has appointed Manish Maheshwari as General Manager – Sales Excellence, strengthening its India leadership team as the company sharpens its focus on sales transformation and market execution.
In his new role, Maheshwari will lead initiatives aimed at enhancing sales capability and driving performance consistency across markets. His responsibilities include strengthening distributor and frontline productivity, refining sales and trade marketing processes, and enabling sharper planning and performance management. He will also oversee optimisation across route-to-market strategies, pricing, promotions, and trade investments.
A key part of Maheshwari’s mandate will be to build scalable, technology-enabled systems that support sustainable growth and improve execution quality across KRBL’s sales ecosystem.
Maheshwari brings over 16 years of experience in sales leadership and business management. He has previously held leadership roles at organisations including ITC and Udaan, and most recently founded and led his own startup, Nirmann, where he gained hands-on experience in building systems and scaling operations.
Commenting on the appointment, Ayush Gupta, Head – India Business at KRBL, said the company is placing renewed emphasis on execution excellence as it enters its next phase of growth. “As KRBL sharpens its focus on excellence and transformation, strengthening our sales engine is a strategic priority. Manish Maheshwari brings strong execution rigor, deep market understanding, and a systems-led mindset that will help us deliver consistent, high-quality performance across markets,” he said.
With this appointment, KRBL aims to reinforce its sales backbone and drive sharper, more consistent market delivery in an increasingly competitive operating environment.
