Mumbai: In a landmark move set to shake up the Indian kids’ care segment, KT Kids, the children’s haircare brand, has signed Kareena Kapoor Khan as its brand ambassador. The association promises to be a blockbuster collaboration, blending the glamour and credibility of one of India’s most admired icons with the playfulness of SpongeBob SquarePants in a category that is both much-needed and never before seen in India.
KT Kids has rapidly established itself as a trusted name for safe, clinically-tested haircare solutions designed specifically for children. The brand brings premium quality into kids’ daily routines while making the experience fun and engaging. Its standout SpongeBob SquarePants line of shampoos, serums, and protein creams adds an element of joy, colour, and international character appeal to personal care, creating a category unlike anything parents and kids have seen before.
Sharing her excitement, Kareena Kapoor Khan said, “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important, safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist that kids absolutely love with the haircare range being age specific for boys and girls. I am excited to be part of this journey.”
This unique partnership brings together the global charm of SpongeBob SquarePants with the influence, style, and relatability of Kareena Kapoor Khan, making KT Kids the first brand in India to combine global entertainment icons with Bollywood star power in the children’s haircare space. The campaign is designed to resonate with both parents and children, turning everyday routines into moments of joy and confidence.
Speaking on the association, Dhruv Sayani, Founder, KT Kids said, “With Kareena Kapoor Khan as our brand ambassador, KT Kids is taking a bold leap towards redefining the future of kids’ hair care in India. Together with our SpongeBob SquarePants line, we are building a movement that goes beyond grooming – it’s about creating trust, fun, and aspiration for every child.”
