New Delhi: With an aim to strengthen its position in the market, Kurkure has expanded its portfolio with its latest flavour innovation Kurkure Chatpata Cheese.
The brand stated that its latest flavour innovation is a response to the increasing consumer demand of dairy flavours in the Indian salty snacks category.
Expressing her thoughts on the launch, Neha Prasad, Associate Director and Brand Lead, Kurkure said, “As a brand that always captures the pulse of the nation, Kurkure offers innovative products to suit the evolving tastes of our consumers. With the launch of the all-new Kurkure Chatpata Cheese, we are expanding our portfolio in the dairy flavour bucket with a differentiated winning flavour proposition. The signature ‘masaledaar’ taste of Kurkure combined with international cheese will bring alive a ‘chatpata’ fusion flavour that will be distinct and memorable.”
For this launch, Kurkure said that it will stay true to its unconventional yet relatable portrayal of modern Indian family scenarios in its upcoming TVC, followed by a 360-degree surround campaign across multiple platforms and quirky initiatives for the consumers.