Mumbai: Balaji Telefilms has announced the launch of Kutingg, its new digital entertainment platform aimed at delivering engaging, culturally rooted content for India’s mobile-first audiences. Designed as a destination for everyday viewing, Kutingg brings together compelling stories, innovative formats and family-friendly programming, with a promise of fresh entertainment on a daily basis.
The launch event was attended by Balaji Telefilms’ Group CRO Nitin Burman and Meghna Joshi, Head of Content, along with an ensemble cast including Iqbal Khan, Sharad Malhotra, Abigail Pande, Shehzad Sheikh, Chahat Pandey, Aishwarya Sakhuja and others from Kutingg’s original shows. The gathering marked the platform’s debut and highlighted its vision of accessible, engaging entertainment tailored for today’s audiences. Kutingg goes live with an initial lineup that includes the Kutingg Original show Missing Priya, alongside multiple fiction and non-fiction titles across genres.
Positioned as a one-stop destination for family entertainment, Kutingg offers a curated daily content lineup designed to cater to varied viewing moods through the week. The platform features long-format fiction, binge-worthy Kutingg Originals, vertical short-form series and engaging non-fiction shows. Spanning drama, youth-centric narratives, reality-led formats and snackable content, Kutingg embraces vertical video storytelling to create seamless, immersive experiences for on-the-go viewers.
Kutingg officially launched on 19 January 2026 with a structured weekly programming slate. The launch lineup includes Saas Bahu aur Swaad (Family Drama) airing Monday to Thursday, Missing Priya (Kutingg Original Binge Show) streaming every Friday, vertical series Janlewa Ishq and Romeo Ke Dil Mein Juliet every Saturday, and the non-fiction show Honestly Why Not? on Sundays.
The platform has also announced a strong pipeline of upcoming original titles, including Mujhe Tu Chahiye featuring Iqbal Khan and Mansi Scott; ACP Vikrant with Sharad Malhotra and Vinay Anand; Jaffna Hills starring Aishwarya Sakhuja and Sidharth Bhardwaj; and Ghar Tera Mera featuring Karishma Sawant and Shezad Sheikh. Additional vertical shows such as Mauka, Jhoothey Savere Sacchi Raatein, Khamosh Shikari, Secret Pati & Power Game, Secret Heir and Pyaar Ek Dhokha, along with daily family dramas like Pyaare Kii Raahein and Pyaar Se Bandhe Rishte, and binge titles including Ishq Tandoori, Pyaar Kii Raahein 2 and Padosi Patrol, further reinforce Kutingg’s commitment to consistent, everyday entertainment.
Commenting on the launch, Sanjay Dwivedi, Group CEO & CFO, Balaji Telefilms, said, “Kutingg represents a focused step forward in our digital journey, built around a simple insight, audiences today want content that feels familiar, accessible and consistent. With this original slate, we are strengthening our commitment to everyday entertainment through a disciplined content strategy, diversified formats and a sustainable approach to platform growth. Our objective is to build Kutingg steadily as a credible, family-friendly entertainment destination.”
Nitin Burman, Chief Revenue Officer, Balaji Telefilms, added, “Kutingg’s original slate has been thoughtfully designed to mirror real viewing habits, short bursts, appointment viewing and daily engagement. This opens up exciting opportunities for brands and partners to connect meaningfully with highly engaged audiences across formats. As we scale the platform, our focus remains on creating strong value for both viewers and advertisers through consistent, quality programming.”
Speaking about the slate, Meghna Joshi, Head of Content, said, “With Kutingg, our focus has been to create content that fits seamlessly into everyday life, stories that feel familiar, engaging and easy to consume. The slate reflects a strong mix of family dramas, binge-worthy originals, vertical formats and non-fiction, designed specifically for mobile-first audiences. Every show has been curated to deliver consistent entertainment across the week, ensuring that viewers always have something relatable and enjoyable to watch, no matter their mood.”
Following its official launch, Kutingg now operates as an independent digital entertainment platform under the Balaji Telefilms umbrella. With its positioning of ‘Entertainment ka Dose, Har Roz’, the platform brings together a wide range of original programming across formats, tailored for India’s mobile-first viewers.
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