Mumbai: Zee5, the digital video streaming platform from ZEEL partnered with Laqshya Media Group to promote its new original crime thriller, Rangbaaz. The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi Airport; and the OOH media vehicle used were Large Impact Sites, Marquee Sites, Airports and Clusters to deliver / tell a story – famous dialogues from the show.Further created dominance and impact using innovations in Mumbai & Delhi to give visual treat to the audience. The campaign which started on the 18th of December 2018 was spread across on 456 units covering over 3 lakh sq. ft.
Rangbaaz, the crime thriller series starring actor Saqib Saleem, Ranvir Shorey and Tigmanshu Dhulia set in 90s, is based on the life of UP gangster Shiv Prakash Shukla and is one of the platforms biggest show that will be launched across 190 countries.
Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group, “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomorate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase their viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long lasting association.”