Larissa Faw, the agency’s editor at Adweek, is no more. A veteran business journalist with more than 15 years of experience reporting on the advertising industry, Faw joined Adweek in May as agencies editor.
“Faw had a reputation for dogged, detailed-oriented reporting, and her network of sources across the industry was sprawling. In daily meetings with her colleagues, she was supportive, inquisitive, and eager to pitch in on any project,” stated Adweek.
“Larissa immediately became part of the Adweek family. She liked to call the team ‘The Adweek Avengers’ and told many thoughtful, original stories about a world in transition in her short time here. I will miss the superhuman drive, curiosity, enthusiasm, and sense of humour she brought to work every day. It’s a great loss for our team, and we will carry on those qualities for our readers,” said Stephanie Patrik, editor-in-chief, Adweek.
Before joining Adweek, Faw worked as a reporter with Mediapost. During her seven-year stint with Forbes, Faw covered Millennial women and pop culture under the Forbes Women banner. She also worked with Motley Fool from 2013- 2015, where she covered unique and fun stories in the business world.