• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, March 1, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Lay’s rolls out an engaging brand banter this Valentine’s Day, brings alive the importance of every ‘Relationchip’

by Editorial
February 15, 2021
in Brand Stories, Featured
2 min read
Lay’s rolls out an engaging brand banter this Valentine’s Day, brings alive the importance of every ‘Relationchip’
Share Share ShareShare

Mumbai: Adding to the joyous celebrations for Valentine’s Day, Lay’s has brought together more than 20 popular brands from across the spectrum to engage in a fun, social media banter that is already winning hearts of netizens across India!

Valentine’s Day celebrations have taken a different avatar this year – virtual dates, online catch-ups and social distancing. In an attempt to keep the spirits high even with celebrations going digital, Lay’s captured the unique ‘Relationchip Status’ that users share with loved brands like Cadbury Dairy Milk Silk, Center Fresh, Domino’s and more through distinct creative messages on Twitter and Instagram today. These special, customized messages featured the newLay’s Herby Crush and Lay’s Cheesy Love, the two new, limited-time flavours launched by the brand earlier this month.

My heart pops for you waala relationchip. – my Cadbury's Silk relationchip. @cadburysilk.

This Valentine’s Day, let us celebrate all our relationships. #MyLaysRelationchip pic.twitter.com/MiDVxHvBR6

— Lay's India (@Lays_India) February 12, 2021

Fresh waala relationchip. – my Center Fresh relationchip. @CenterfreshIn

This Valentine’s Day, let us celebrate all our relationships. #MyLaysRelationchip pic.twitter.com/SOqk73pcBA

— Lay's India (@Lays_India) February 12, 2021

Cheesy waala relationchip. – my Domino’s relationchip – @dominos_india.

This Valentine’s Day, let us celebrate all our relationships. #MyLaysRelationchip pic.twitter.com/sB3oElwjsQ

— Lay's India (@Lays_India) February 12, 2021

Sharing her thoughts, Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India said, “Sustaining the momentum on the ‘What’s Your Relationchip Status’ campaign that we started earlier this month, we reached out to leading brands to celebrate the unique ‘Relationchip Status’ that consumers share with them in an engaging and light-hearted virtual chat. We curated special, personalized messages for them using the newly-launched Lay’s Herby Crush and Lay’s Cheesy Love flavours, in an attempt to spread the love and joy this Valentine’s season. We sincerely hope our consumers enjoy this special digital token from our end.”

Engaging brands and netizens alike, the quirky banter has created a stir on these leading social media platforms. Brands likeCenter Fresh, OkCupid, and Domino’s, engaged with the brand through quirky puns and witty one-liners. This camaraderie between the brands appealed to the digital natives and they joined in the conversation by liking, commenting and sharing the posts widely.

Earlier this month, Lay’s had launched the ‘What’s Your #Relationchip Status?’ campaign, that aimed to engage with brand fans across the country in distinct and interactive ways including an Augmented Reality filter and an outreach to 3000+ micro-influencers.

Tags: Lay’s IndiaShailja Joshi PepsiCo IndiaValentine’s Day

Related Posts

Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip
Exclusive

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

by Kalpana Ravi
March 1, 2021
0

Infobip has recently launched an omnichannel customer engagement hub, Moments. It empowers brands to segment their customers by demographics and...

Read more
Valvoline Launches its 1st Annual Mechanics’ Month Campaign
Brand Stories

Valvoline Launches its 1st Annual Mechanics’ Month Campaign

by Editorial
March 1, 2021
0

Valvoline Cummins Pvt Ltd, a leading supplier of premium branded lubricants as well as automotive services launched its 1st Annual...

Read more
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021
Manisha Sharma, Chief Content Officer, Viacom18

Our programming strategy is going to be just as aggressive, if not more, to make up for the lost time in the past year: Manisha Sharma, Viacom18

February 26, 2021
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021

Subscribe to Newsletters

Trending

Asianet to telecast a new serial “Santhwanam“ from 21st September
Featured

Asianet to telecast a new serial “Santhwanam“ from 21st September

by Editorial
September 19, 2020
0

Kochi: Asianet is all set to telecast ‘Swanthanam’ on 21st  September from Monday to Saturday at 7 pm onwards. "Swanthanam",...

Lowe Lintas Delhi bags the creative mandate for OLX Autos

Lowe Lintas Delhi bags the creative mandate for OLX Autos

January 29, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Colors Kannada's Bigg Boss Kannada Season 8 to premiere on 28th February

Colors Kannada’s Bigg Boss Season 8 to premiere on 28th February

February 26, 2021
IKEA’s latest campaign highlights its understanding of home during changing times

IKEA’s latest campaign highlights its understanding of home during changing times

February 23, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.