Mumbai: Ledure Lightings Limited, a fast-growing lighting brands, has unveiled a new television commercial (TVC) featuring its brand ambassador Ranbir Kapoor, aiming to spark a cultural conversation around the transformative power of lighting in modern living spaces.
The campaign moves beyond conventional product communication and highlights a key consumer insight — while people invest significantly in interiors, décor and furniture, lighting often remains an overlooked element that ultimately defines the character and mood of a space. Built around the central message “Lights Change, Toh Vibe Change,” the campaign underscores the importance of choosing the right lighting solutions to transform everyday environments.
In the TVC, Kapoor appears as “The Vibologist,” a quirky yet authoritative character with the unusual ability to sense and interpret the emotions of inanimate objects. Through this creative lens, the film humorously explores how poorly planned lighting — from dark corners and harsh shadows to uninspiring illumination — can negatively impact the mood of a space, while the right lighting from Ledure can instantly transform the ambience.
Sharing his vision for the brand’s next phase of growth, Ankit Gupta, Director at Ledure Lightings Limited, emphasised the strategic shift from product-led storytelling to emotionally resonant brand communication. He said, “Lighting plays a crucial role in giving a space the right character and identity it truly owns, however, this remains the most ignored part while planning a home or any commercial space. Before any innovation in the industry, incandescent lamps and Compact Fluorescent Lamp (CFL) were commonly used to illuminate spaces leaving very limited scope to explore and experiment.”
Further elaborating on the campaign approach, Gupta highlighted the significance of the tagline and the brand ambassador’s role in bringing the concept to life. He said the TVC tagline “Lights Change, Toh Vibe Change” is designed to provoke a fresh conversation about how the right lighting can redefine spaces, while Kapoor’s relatable energy and humour help translate the idea effectively to audiences.
The campaign showcases multiple real-life settings — including living rooms, bedrooms, bathrooms and lounge spaces — demonstrating how Ledure’s portfolio of accent lighting, profile lighting and mood-setting solutions can enhance the ambience of diverse environments. The brand’s offerings are built on advanced LED technology, energy efficiency and easy installation, positioning them as both an aesthetic upgrade and a sustainable lighting choice.
With the campaign, Ledure aims to strengthen its position as a modern, mood-driven lighting solutions provider, while also driving broader awareness around the role of lighting in interior design. The company plans to further support this effort through awareness initiatives, market expansion and deeper engagement within the lighting and design ecosystem.
Through its message — “LEDURE it. Fix your vibe, instantly.” — the brand is encouraging consumers to rethink lighting choices as an essential element in shaping the atmosphere and personality of their spaces.
