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JSW Indian open unveils sponsor line-up for 2026 edition

by MN4U Bureau
March 16, 2026
in Marketing
Reading Time: 2 mins read
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JSW Indian open unveils sponsor line-up for 2026 edition
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Mumbai: The JSW Indian Open has announced its sponsor roster for the upcoming 2026 edition, bringing together a range of brands supporting the tournament across athlete development, performance, operations and fan engagement.

JSW Group continues as the Title Partner, reinforcing its commitment to the growth of squash in India. SILA has joined as the Powered By Partner, while M Resources will serve as the Athlete Development Partner.

The Inspire Institute of Sport (IIS) has been named the High-Performance Partner, contributing expertise in sports science and elite athlete training. Other partners associated with the event include K Raheja Corp Homes as Official Partner, Kingfisher as Official Good Times Partner and Red Bull as the Official Energy Drink Partner.

Additionally, Bisleri will be the Official Hydration Partner, supporting athletes throughout the tournament. Equitas Small Finance Bank joins as the Official Banking Partner, while The Whole Truth Foods has been named the Official Nutrition Partner. Capital Group will serve as the Official Outdoor Partner.

For broadcast and digital engagement, FanCode has been announced as the Official Streaming Partner. The tournament will be held at the Brabourne Stadium, with the Cricket Club of India coming on board as the Official Venue Partner.

The tournament is sanctioned by the Professional Squash Association and is being held under the aegis of the Squash Rackets Federation of India.

Karan Yadav,
Karan Yadav

Commenting on the partnerships, Karan Yadav, Chief Commercial Officer, JSW Sports, said, “Partnerships play a crucial role in strengthening the JSW Indian Open and shaping the overall tournament experience. We are grateful for the continued support of our existing partners and excited to welcome new brands on board this year, as long-term collaborations remain central to our commercial approach. With the return of Anahat Singh and leading players such as Ramit Tandon and international contenders in the draw, this year’s edition promises a strong and competitive field that will further elevate the tournament and engage squash fans across India. Their support enables us to deliver a world-class platform for the sport while creating meaningful visibility and engagement for our sponsors.”

Recognised by the Professional Squash Association, the 2026 edition of the JSW Indian Open will take place from March 18 to 22 in Mumbai. The tournament moves to the Brabourne Stadium this year following its inaugural edition at the Bombay Gymkhana in 2025.

With squash set to make its Olympic debut at the Los Angeles 2028 Olympic Games, tournaments such as the JSW Indian Open are expected to play an increasingly important role in developing the sport in India by providing players with valuable international exposure on home soil.

Fans in Mumbai will be able to watch the tournament live, with tickets available on District.

Tags: JSW IndianKaran Yadav

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