Gurugram: Kenstar, one of India’s trusted home appliance brands with over three decades of expertise in cooling solutions, has unveiled a new video campaign featuring Bollywood actors Rajkummar Rao and Patralekha Paul to promote its latest range of energy-efficient air coolers.
The campaign highlights Kenstar’s India-first air cooler range backed by a 5-Star BEE energy rating and an industry-leading 5-year warranty, positioning the offering as a combination of superior cooling performance, electricity savings and long-term reliability for consumers.
Through the campaign, the brand aims to reinforce its promise of energy efficiency and dependable cooling while addressing the growing demand for sustainable and cost-effective appliances in Indian households.
Rajkummar Rao, Brand Ambassador – Kenstar, said, “Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign, it’s a promise that genuinely benefits Indian families through energy efficiency and long-term dependability.”
Patralekha Paul, Brand Ambassador – Kenstar, added, “What I truly value about Kenstar is the trust it has built over the years. Their products reflect what today’s consumer looks for—performance, responsibility, and peace of mind.”
With a strong mass appeal and cultural relevance, the campaign aims to strengthen Kenstar’s positioning as a brand powered by trusted icons while connecting with consumers through relatable storytelling and high-impact communication.
Speaking about the campaign, Sunil Jain, CEO – Kenstar, said, “At Kenstar, innovation is about enhancing everyday living. Through this campaign, we are reinforcing our commitment to delivering best-in-class efficiency, durability, and sustainable cooling solutions for Indian homes.”
Kenstar currently offers over 50 air cooler models catering to both residential and commercial spaces and exports its products to 30+ countries. The portfolio includes Maha Desert Coolers, Desert Coolers, Tower Coolers, Personal Coolers, Trolley Coolers, Window Coolers and Table-Top Coolers, designed to suit varied room sizes, mobility requirements and usage preferences.
The range is powered by advanced technologies such as BLDC Maxx Technology, Quadra Flow Technology for improved air delivery, Hydro Dense Mesh Honeycomb Cooling Pads, and a Heavy-Duty Double Ball Bearing Motor aimed at delivering consistent cooling and long-lasting performance.
Adding to this, Santosh Bhamre, COO – Kenstar, said, “With this campaign, we are strengthening consumer awareness around energy-efficient cooling. The new range is widely available across e-commerce platforms, quick commerce, D2C channels, and offline retail outlets, ensuring easy access for consumers across India.”
Kenstar’s 5-Star rated air cooler range is supported by a robust after-sales ecosystem, including 560+ service centres, 29 branches and 18 warehouses across the country, enabling the brand to deliver nationwide service coverage for its customers.
