New Delhi: Buffalo Soldiers, the award-winning agency, has won the creative and digital mandate for Legends League Cricket (LLC) 2024, leading the league’s creative strategy and marketing after a competitive pitch.
Buffalo Soldiers will oversee Legends League Cricket’s social media, influencer marketing, digital content, visuals, and OOH campaigns to increase the league’s visibility and engagement.
Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, shared his excitement about the partnership, “Sports is in our DNA, we are born out of sports. And cricket is in the DNA of every India. We are thrilled to collaborate with Legends League Cricket, a platform that unites cricket legends and fans in a unique way. Our goal is to create innovative, memorable campaigns that capture the essence of the game and resonate with fans globally. We’re ready to elevate the league’s brand to new heights.”
The collaboration for Legends League Cricket will feature iconic players like Harbhajan Singh and Chris Gayle in action at LLC in 2024. Matches will be held in Jodhpur, Surat, Jammu, and Srinagar starting from September 20, 2024.
Raman Raheja, CEO of Legends League Cricket, also expressed his confidence in the partnership, “Buffalo Soldiers ke boss log impressed us with their jalwa in their creative vision and deep understanding of digital trends. We believe they are the right partner to help us build a stronger, more dynamic connection with our audience. Their experience in handling large-scale campaigns makes them an ideal fit for Legends League Cricket.”
Prateek Dash, Group Head – Accounts at Buffalo Soldiers, added, “Legends League Cricket offers us a canvas to push the boundaries of sports marketing, and we’re excited to deliver campaigns that not only engage but also create lasting impact in the world of cricket.”
Buffalo Soldiers initiated the Tech Mahindra Global Chess League (Season 1) in Dubai last year, managing branding, creative direction, social media, website, and digital media for GCL—the world’s premier franchise chess league.
Buffalo Soldiers are leading the creative strategy for LLC 2024, guaranteeing a memorable experience for cricket enthusiasts.
