Delhi: Creator-led content commerce platform LehLah has raised ₹12.5 crore in its seed funding round, with Gruhas, co-founded by Nikhil Kamath and Abhijeet Pai, leading the investment. The fresh capital will be directed towards product development, enhancing brand visibility, and team expansion, strengthening LehLah’s positioning in the rapidly evolving creator economy.
Highlighting the potential of creator-led commerce, Nikhil Kamath stated, “Shopping today isn’t just about products—it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetize their influence while making discovery and purchasing seamless. Only time will truly tell.”
Expressing her excitement about the funding, Ashna Ruia, Founder of LehLah, said, “We are excited to embark on this new chapter with the backing of Gruhas, who share our vision for transforming the creator economy. This support enables us to amplify our mission of empowering creators to build thriving businesses around their passions. As we continue to innovate and scale, we are inspired by the opportunity to redefine the intersection of creativity, commerce, and community, with key partners like Nikhil Kamath by our side.”
LehLah is a content-commerce platform that helps creators monetize their influence by sharing affiliate links for curated product recommendations. The platform serves as a bridge between creators and brands, turning authentic content into a high-converting revenue stream.
Since its inception, LehLah has demonstrated rapid growth, partnering with top e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, as well as direct-to-consumer (D2C) brands such as Libas and Foxtale. This has contributed to a 46% month-on-month increase in GMV and the creation of over 700,000 content pieces through its extensive creator network.
