Lendingkart has appointed Tilt Brand Solutions as its communications partner for an upcoming campaign that will feature during the ongoing ICC Men’s Cricket World Cup.
Tilt is a Mumbai-based brand and communications consultancy that is part of Quotient Ventures.
Lendingkart provides working capital financing solutions to entrepreneurs.
Tilt was tasked with conceiving and executing a through-the-line campaign for Lendingkart featuring its brand ambassador actor Rajkummar Rao.
Ram Deshpande, Chief Marketing Officer, Lendingkart, said, “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”
Rajiv Chatterjee, Co-founder and Group Chief Growth Officer, Quotient Ventures, added, “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”
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