Mumbai: Leo Burnett Orchard has announced a colourful and vibrant new identity, and a logo. The new identity is reflective of the agency’s vision and ambitions for itself. Leo Burnett Orchard is one of the two agencies in The Leo Group’s new structure in India. Leo Burnett India is the other agency in this structure.
An agency as vibrant and colourful as Leo Burnett Orchard must have an identity to match. The new logo, thus, is made entirely from colourful building blocks.
The Leo Group’s values, much like building blocks, stand for a child’s imagination, colour, collaboration and integration of each piece with another, to build and rebuild till the final pieces fit to make something beautiful. Leo Burnett Orchard will follow the Group’s distinct Humankind philosophy, and its unique PLAY methodology to drive growth. With the variety of specialist functions and the diversity of talent and partnership, Leo Burnett Orchard inspires the best ideas to take shape.
Speaking about the new logo and the philosophy, Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard said, “Leo Burnett Orchard may be one of the Leo Group’s two agencies in India, but our values and culture remain the same. Everything about our agency is new; the leadership, the vigour and even our talent’s approach towards creativity. I am excited about our new identity; nothing would have summed up who we stand for, better than building blocks.”