Bangalore: Levi Strauss & Co. has announced the appointment of Hiren Gor as Managing Director for South Asia-Middle East and Africa (SAMEA), effective immediately.
A 16-year veteran of the global jeanswear company, Gor has risen through the ranks as a homegrown Levi’s® leader. In his most recent role as General Manager for South Asia, he successfully transformed the region into a high-performing growth engine—leading the company’s retail fleet transformation, launching its iconic store strategy, scaling digital and omnichannel operations, and building agile teams in one of the world’s most competitive apparel markets.
The promotion comes as Levi Strauss & Co. strengthens its focus on driving sustained growth across key emerging markets in the SAMEA cluster. In his new role, Gor will oversee operations spanning South Asia, the Middle East, and Sub-Saharan Africa, furthering the company’s cultural and commercial influence in the region.
Gianluca Flore, Chief Commercial Officer at Levi Strauss & Co., said, “Hiren has consistently demonstrated strategic clarity, operational excellence, and a deep connection to our brand. As we sharpen our focus across the SAMEA cluster, and given Hiren’s strong track record, we are confident that his leadership will further strengthen our commercial performance and deepen our impact across these dynamic markets.”
Commenting on his appointment, Hiren Gor said, “It’s been an incredible journey building the South Asia business with our passionate teams and partners. Levi’s® has always stood for purposeful innovation and enduring style, and I’m excited to take this legacy forward across a region as diverse and full of potential as South Asia, the Middle East and Sub-Saharan Africa. Together, we will scale new heights in connecting with our fans and delivering growth as the definitive denim lifestyle leader.”
