Bengaluru: SLN Coffee Pvt. Ltd. has recently appointed retail wizard S. Shriram as Vice President for its flagship brand Levista Coffee. Shriram will oversee the complete business for Levista including Sales and Marketing, Branding, Supply Chain Management and overall Business Strategy.
Shriram has worked with marquee companies all his career such as RPG Retail, The Future Group, Café Coffee Day and Royal Enfield (Eicher Motors). In 2006, he joined the Start-Up Team of India’s first Private Greenfield Airport at Bangalore (BIAL) which commenced operations in 2008.
SLN Coffee has a history in Coffee Plantations for over 60 years. The company is among the Top 10 Coffee Exporters of India and has been packaging readymade coffee for HUL, ITC and Coca Cola among many others globally for over two decades.
Sathappan, Chairman & Managing Director of SLN Coffee said, “We are very happy to have Mr. Shriram join us. He brings along over 2 decades of experience in the Retail Business and we believe he will drive the Levista Coffee business to greater heights in the coming years”.
At BIAL Shriram was solely responsible for conceptualizing and operationalizing all the Retail & Commercial Areas. In his subsequent stints, he set-up 140 cafes for Café Coffee Day all India and since 2012, deployed 160 Dealerships for Royal Enfield Motorcycles Pan-India.
Shriram who joined the Retail Industry in 1997 said, “I am extremely happy to join Levista and look forward to putting to use my over two decades of experience in the Retail Industry, especially from my learnings during my stint at “RPG Foodworld” and make Levista the preferred brand of Coffee for “at home” and “on premise” consumption not only in South India but also in strong-Tea markets across the Country”.
Shriram has several Industry awards that include “Top 100 Retail Minds” by World Federation of Marketing in 2018, and “Top 50 Retail Professionals of India” by Asia Retail Congress in 2014.Shriram has been a Visiting Faculty since 2005 at prominent Educational Institutions in India.
Homegrown coffee brand Levista is currently present across Tamil Nadu, Karnataka, Puducherry, Andhra Pradesh and Telangana.